Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Uncategorized / If Bud Tasted Like Goose Island Honkers Ale

If Bud Tasted Like Goose Island Honkers Ale

May 21, 2009 By Jay Brooks

The following video was sent to me by a Bulletin reader and fellow blogger (thanks Dave). He writes at Deadpan, Inc., where he creates and produces lots of videos like this one on a variety of topics. It’s pretty funny, I imagine especially so for brewers Will and Greg at Goose Island Brewing.
 

 
I spoke to a friend I know on the inside at A-B who told me it’s actually only weekly that these tastings are done. It’s known as the “Corporate Taste Panel” and is apparently a huge deal for the individual breweries who are essentially pitted against one another. How well a specific location’s beer does effects employee promotions and raises. He told me it can’t be overstated how important these tastings are. Each quarter one brewery is awarded the “Brewmaster’s Cup” based primarily on how well their Bud and Bud Light did in these taste panels. The scores are tabulated using only the group known as the “Key Tasters,” which consists of the VP of Brewing and roughly another half dozen members of the Brewing Senior Management Group. Brands other than the two flagships are tasted by a different group on “Junior Panels.” It is so important that after the “weekly standard package” tasting, brewery employees usually stay well past quitting time to learn the results of the tastings.

That’s an interesting peek into the corporate culture at Anheuser-Busch. Given that their goal is to produce products that taste the same regardless of where they’re made, it certainly seems like this would be an effective way to do that. Still, that video made me laugh out loud.

 

Filed Under: Uncategorized Tagged With: Video



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer Birthday: Julia Herz May 31, 2025
  • Beer Birthday: Phil Markowski May 31, 2025
  • Historic Beer Birthday: Adolph G. Bechaud May 30, 2025
  • Historic Beer Birthday: John Gilroy May 30, 2025
  • Beer Birthday: Adam Avery May 30, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version