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You are here: Home / Beers / SF Beer Week On ABC 7 TV

SF Beer Week On ABC 7 TV

February 16, 2011 By Jay Brooks

abc-7
On Monday, Rich Higgins (Director of SF Beer Week) and I went on the local ABC affiliate’s afternoon show, 7 Live, to promote SF Beer Week. Rich brought two of his beers from Social Kitchen & Brewery. First, his White Thai Affair (9.5% a.b.v., an imperial Rapscallion with galangal and lemongrass) was paired with a Kale salad with clementines and a ginger garlic vinaigrette. Then his Giant S’mores (10.5% a.b.v., a Belgian Imperial Stout) was paired with Point Reyes Original Blue cheese. Lastly, I picked up some beer ice cream from Humphry Slocombe made with He’Brew’s Bittersweet Lenny’s R.I.P.A. and brought bottles of the beer so they could taste the beer the ice cream had been made with.

It was a quick 3-4 minute segment, as is the nature of these things, but overall I think went well. Of the three 7 Live hosts, our segment was with Lizzie Bermudez, though both of the others did get into the act with Brian Copeland snagging one of the beers of the table and Jennifer Jolly trying the ice cream, too. We got the message out about SF Beer Week and, I think, opened their eyes a bit to beer with food. The cheese pairing went over particularly well and the ice cream was a big hit, too. And it was great fun for us.

Filed Under: Beers, Food & Beer, Just For Fun, News, SF Beer Week Tagged With: California, San Francisco, Video



Comments

  1. Greg Warwick says

    February 16, 2011 at 11:32 am

    Nice job on the segment. Cheers!

  2. LizzieB says

    February 18, 2011 at 1:24 am

    Jay, thanks to you and Rich for hanging out with the 7Live crew this week! Fun segment and still raving about the great beer!

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