After scouting numerous sites in North Carolina and neighboring states, Sierra Nevada Brewing announced today they have selected a location near Asheville, North Carolina to build a new brewery to supply their beer throughout the east coast.
From the press release:
The site, approximately 90 acres in the Henderson County town of Mills River — along the French Broad River, 12 miles south of Asheville — will be home to the new production facility, as well as a proposed restaurant and gift shop.
“We are thrilled to have found an ideal location in western North Carolina for our second brewery,” says Ken Grossman, founder of Sierra Nevada. “The beer culture, water quality and quality of life are excellent. We feel lucky to be a part of this community.”
The new facility will add much needed capacity for Sierra Nevada, and will allow for the quick shipment of brewery-fresh beer to consumers in the east. The East Coast brewery will start with a capacity around 300,000 barrels, with room to grow. The added barrelage will accommodate wider production of the myriad of seasonal beers and bottled specialties Sierra Nevada has produced in recent years, as well as an expansion of the brewery’s well-known flagship product: Sierra Nevada Pale Ale.
Sierra Nevada began the search for a new location several years ago. The brewery looked at hundreds of potential sites, eventually narrowing the search down to a handful of locations. The list of criteria was long and included quantifiable factors such as ease of shipping and water quality, as well as quality of life issues for its employees. Sierra Nevada has a reputation for a laid-back brewery culture and a love of the outdoors, and the new facility will retain this same tone. The Asheville area offers Sierra Nevada Brewing the perfect confluence of community, recreation and craft beer culture.
Sierra Nevada’s eastern brewery site is expected to employ approximately 90 workers, with additional staff in the restaurant to follow. The brewery anticipates being operational by early 2014.
That’s one more great reason to visit Asheville. I took a family vacation there a couple of years ago and it’s one of the best places I’ve been to for beer, food and culture. They have an amazing beer community. I’m sure not everyone will be thrilled by the news, but it’s been my experience that Sierra Nevada has been a good steward to the beer community as a whole, and has acted honorably in every instance I’m aware of, and I wouldn’t expect that to change as they expand their operations.
UPDATE: Asheville’s Mountain Xpress had photos and a report of the ceremony today at the site of the brewery that included North Carolina governor Bev Perdue and Ken and Brian Grossman, from Sierra Nevada.
Ken Grossman, Governor Perdue and Brian Grossman raise a glass of Sierra Nevada beer at today’s ceremony in Mills River.
A drawing of the proposed site.
WAY TO GO, KEN!! Now I have another reason to visit Asheville, where I’ve never been, but have longed to go. My hope is that they don’t (for $$ reasons) have to go TV ad-crazy a la Sam Adams, & can avoid being bought out by one of the international megas! SN is the rare epitome of small business (<500 employees) at its best!