Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Uncategorized / Style Trends Through Early November

Style Trends Through Early November

November 13, 2008 By Jay Brooks

Here is a chart of the latest style trends broken out by the top six selling styles, based on eighteen-month’s worth of sales as of November 2, 2008, courtesy of DBBB, the Domestic Brewers Bottled Brands. They publish the book, “The Essential Reference of Domestic Brewers and Their Bottled Brands” and have a website, which offers monthly online updates of the book.

The chart is based on IRI Data showing sales of beer from May 2007 through November 2nd of this year by beer style. IRI is short for Information Resources, Inc., a company that surveys sales of beer (and everything else) from over 15,000 retailers (mostly groceries) in the U.S. As a result, their data is invariably skewed toward the national and regional brands since it doesn’t take into account direct sales and sales from small mom & pop stores. I used to get IRI data from almost every medium to large brewer who called on me when I was the beer buyer for BevMo. And while it’s not as accurate for craft beer in specific, it does give you a general idea of certain trends, especially when you follow it over a period of time.

 

 

Filed Under: Uncategorized Tagged With: Uncategorized



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Louis Hudepohl
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Sharon Vaughn
  • Paul Gatza on Beer Birthday: Paul Gatza

Recent Posts

  • Beer In Ads #5077: Dinkelacker Bock Beer September 11, 2025
  • Beer Birthday: Geno Acevedo September 11, 2025
  • Beer In Ads #5076: Stroh’s Bock Beer September 10, 2025
  • Beer Birthday: Nico Freccia September 10, 2025
  • Beer Birthday: Collin McDonnell September 10, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version