Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “Hungarian actor” Paul Lukas wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.
Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actress and singer” Ethel Merman wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.
Thursday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actor, director, producer, and writer in theater, film, and television” Burgess Meredith wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.
Wednesday’s ad is for Carling’s Red Cap Ale, from 1949. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features American advertising executive Hall “Cap” Adams holding a beer and giving his testimonial about why he loves Red Cap Ale.
Tuesday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features American polo player Peter Perkins holding a beer and giving his testimonial about why he loves Red Cap Ale.
Monday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “long-time conductor of the Boston Pops Orchestra” Arthur Fiedler holding a beer and giving his testimonial about why he loves Red Cap Ale. “With a combination of musicianship and showmanship, he made the Boston Pops one of the best-known orchestras in the United States. Fiedler was sometimes criticized for over-popularizing music, particularly when adapting popular songs or edited portions of the classical repertoire, but he kept performances informal and sometimes self-mocking to attract a bigger audience.”
Sunday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American tennis player” Jack Kramer holding a beer and giving his testimonial about why he loves Red Cap Ale. “A World No. 1 player for a number of years, and one of the most important people in the establishment of modern men’s “Open”-era tennis, he was the leading promoter of professional tennis tours in the 1950s and 1960s.”
In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.
Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American professional golfer” Cary Middlecoff holding a beer and giving his testimonial about why he loves Red Cap Ale. “His 40 Tour wins place him tenth all-time, and he won three major championships. Middlecoff graduated as a dentist, (and his nickname was “Doc”) but gave up his practice at age 26 to become a full-time Tour golfer.”
Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” Randolph Scott holding a beer and giving his testimonial about why he loves Red Cap Ale. Is it me, or does that glass in his hand look really tiny, as if it was photoshopped in (or whatever they did before Photoshop)?
Thursday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “early 20th-century American sportswriter” Grantland Rice holding a beer and giving his testimonial about why he loves Red Cap Ale.
In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.
