Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” Randolph Scott holding a beer and giving his testimonial about why he loves Red Cap Ale. Is it me, or does that glass in his hand look really tiny, as if it was photoshopped in (or whatever they did before Photoshop)?
When I drank it in the 70’s, it came in brown “stubbies” that were quite common then. I’ve wondered for years what became of it; Wikipedia provides no useful info.
I know that sometime early 70’s (from my days stocking & later ordering beer for the groc store in which I worked before moving to CA), they had some kind of agreement w/National Brewing Co in Baltimore. Labels on “Black Label” & their ultra-cheapie Columbia, which hit early 1970’s & cost about $1/6-pack, said “brewed by Carling National brewery, Baltimore MD”.
On reading the fine print in the posted ad, I noticed “Brewing Corporation of America Cleveland, Ohio”, which tells me that Carling had contract brewing/agreements even then w/US brewers. Weird company w/weird history – last time I saw anything Carling was a few years ago in Myrtle Beach SC – there were 12-packs of cans among other former major brands gone “generic” via the conglomerates that bought struggling brand labels.
Enlightenment from other readers would be most welcome.
The reason the glass looks so small is due to R. Scott being a large man. Watch his movies and look at his hands while grasping various objects. You will then see the scale.
Jay Brooks says
Maybe, but according to Wikipedia he was “6 ft 2½ in,” not exactly a giant. I’m 6-feet even and a glass of beer looks like a glass of beer.