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Jay R. Brooks on Beer

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Beer In Ads #1992: Carlsberg Traveling Quaffer

August 4, 2016 By Jay Brooks


Thursday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Traveling Quaffer, a man riding the back of an airplane and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.

carlsberg-1961-traveling-quaffer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Beer In Ads #1992: Carlsberg Gives Strength And Courage

August 3, 2016 By Jay Brooks


Wednesday’s ad is for Carlsberg, from 1926. IN this old advertising painting, a worker holding a mug of beer looks at the audience while directing our attention behind him at the Carlsberg brewery complex in Copenhagen. Above him, the text reads “Gamle den er god giver Kraft og Mod,” which Google clumsily translates to “Old is good gives strength and courage.”

carlsberg-1926-painting

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Beer In Ads #1991: Carlsberg Sportsman Quaffer

August 2, 2016 By Jay Brooks


Tuesday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Sportsman Quaffer, and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.

carlsberg-1961-lion-quaffer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Beer In Ads #1990: I Told You Not To Touch My Carlsberg

August 1, 2016 By Jay Brooks


Monday’s ad is for Carlsberg, and is done by famed fantasy and science fiction artist Frank Frazetta in 1985. Using the tagline “I Told You Not To Touch My Carlsberg,” the painting suggests the carnage that might ensue should someone decide to “touch” his beer. There’s another slogan at the bottom of the ad, “Denmark’s Greatest Export Since the Vikings,” which may explain why they chose this work by Frazetta.

Carlsberg-1985-frazetta

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

Beer In Ads #1649: The Call Is For Carlsberg

August 15, 2015 By Jay Brooks


Saturday’s ad is for Carlsberg, from 1956. I guess the band is playing pretty loudly, since the woman at the club has to shout to give her order, and even her date seems to be struggling to understand her. Some of the text is great, including saying that the “pleasures of Carlsberg are widely trumpeted” because it “entertains the palate with sparking pleasure.” “It’s a tingling top-liner in taste.” But the best part is the final sentence, reassuring the womenfolk. “Remember, ladies — Carlsberg Lager is guaranteed absolutely pure-brewed, entirely without sugar or chemicals.”

Carlsberg-1956-club

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carlsberg, History

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