Tuesday’s ad is for Coors because it’s the anniversary of their merger with Molson five years ago. This ad is from 1977, the year I graduated from high school, and Coors was still considered a “cool” brand because we couldn’t get it on the east coast. It looks so amateurish now, and I love the tagline suggestion “refrigerate to retain brewery fresh flavor.” Was keeping beer in the refrigerator still uncommon enough that suggesting it was a prominent part of their advertising. It’s interesting that Coors’ obsession with cold is at least three decades old.