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Jay R. Brooks on Beer

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Beer In Ads #3225: The Land Of Tuborg

January 1, 2020 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Tuborg, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster, an illustrated map, was designed by Hakon Mielche.

Tuborg-1950s-map

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3222: Santa’s Beer

December 29, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2018, but has no text. In this one, Santa Claus is driving off, probably from having picked up his allotment of beer, in his sleigh, beer in hand.

julebryg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3221: We Are Ready!

December 28, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2019. The text reads: “J-dag d. 1. November … Vi er klar!” which translates as “J-day, November 1st … We are ready!”

jdag-handtruck

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3220: Remember The Most Important Ingredient For The Christmas Menu …

December 27, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2018. The text reads: “Husk den vigtigste ingrediens til jule MENY’en …” which translates as “Remember the most important ingredient for the Christmas MENU ….”

Tuborg-2018-basket

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3219: Here The Snow Falls

December 26, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from this year. The text reads: “Ding-ding-diiing… Ding-ding-diiing… Her falder sneen,” which translates as “Ding-ding-diiing… Ding-ding-diiing… Here the snow falls.”

Tuborg-ding-ding

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3218: Then It Finally Became Christmas Brew

December 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2016. The text reads: “Så blev det endelig julebryg …,” which translates as “Then it finally became Christmas brew ….”

Tuborg-endelig-julebryg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3217: Merry Christmas And A Happy Tub’year…

December 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s Christmas Eve ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2016. The text reads: “Glaedelig jul og godt Tub’år …,” which translates as “Merry Christmas and Happy Tub’year….” That’s Tuborg’s annual slogan for their Christmas beer.

Tuborg-2016-santa-tree

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3216: Denmark’s Biggest Package

December 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s Christmas Eve Eve ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2015. The text reads: “Vind 30,000 kroner i Danmarks Største Pakkeleg,” which translates as “Win 30,000 kroner in Denmark’s Biggest Package.” I assume whatever year this was from there was a contest of some sort, especially since there’s a QR code on the bottle.

Tuborg-bottle-wrapped

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3215: Go Snow Fight

December 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2015. The text reads: “Go’ snekamp …,” which translates as “Go snow fight.”

Tuborg-2015-snowfight

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

Beer In Ads #3214: Snow Is Falling On The Dance Floor

December 21, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2014, I believe. The text reads: “Pas på, Allan! Der falder sne på dansegulvet i aften,” which translates as “Watch out, Allan! Snow is falling on the dance floor tonight.”

Tuborg-Julebryg-dance-floor

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Denmark, History, Holidays

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