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Beer In Ads #1822: Leif Ericsson — The Discoverer Of America

February 15, 2016 By Jay Brooks


Monday’s ad is for Budweiser, from 1914, No. 5 in another series they did in 1914-15 called the “National Heroes Series.” The fifth one features Leif Ericsson, who “was an Icelandic explorer considered by some as the first European to land in North America (excluding Greenland), before Christopher Columbus. According to the Sagas of Icelanders, he established a Norse settlement at Vinland, tentatively identified with the Norse L’Anse aux Meadows on the northern tip of Newfoundland in modern-day Canada.

Leif was the son of Erik the Red, the founder of the first Norse settlement in Greenland and of Þjóðhildur (anglicized Thjodhild). He was likely born in Iceland, and grew up in the family estate Brattahlíð in the Eastern Settlement in Greenland. Leif had two known sons: Thorgils, born to noblewoman Thorgunna in the Hebrides; and Thorkell, who succeeded him as chieftain of the Greenland settlement.”

Bud-national-heroes-1914-Leif-Ericsson

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History, Iceland

Happy Beer Day Iceland

August 22, 2013 By Jay Brooks

iceland
Today’s infographic is entitled Happy Beer Day Iceland and although Beer Day in Iceland is actually March 1, today in 2006, the first microbrewery there opened. Created by Weemss, it’s mostly a history of beer, and (humorously) they misspelled Guinness.

Iceland-beer-facts
CLick here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Iceland, Infographics

Iceland Beer

June 17, 2012 By Jay Brooks

iceland
Today in 1944, Iceland gained their Independence from Denmark.

Iceland
iceland-color

Iceland Breweries

  • Bruggsmidjan
  • Einstök Ölgerđ
  • Mjöður ehf. Brugghús
  • Ölgerð Reykjavíkur
  • Ölgerðin Egill Skallagrímsson
  • Olgerdin / Ölgerðin Egill Skallagrímsson
  • Tuborg / Ölgerðin Egill Skallagrímsson
  • Ölvisholt Brugghús
  • Viking Brewery

Iceland Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Beer and Breweries in Iceland

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Iceland

  • Full Name: Republic of Iceland
  • Location: Northern Europe, island between the Greenland Sea and the North Atlantic Ocean, northwest of the United Kingdom
  • Government Type: Constitutional republic
  • Language: Icelandic, English, Nordic languages, German widely spoken
  • Religion(s): Lutheran Church of Iceland (official) 80.7%, Roman Catholic 2.5%, Reykjavik Free Church 2.4%, Hafnarfjorour Free Church 1.6%, other religions 3.6%, unaffiliated 3%, other or unspecified 6.2%
  • Capital: Reykjavik
  • Population: 313,183; 178th
  • Area: 103,000 sq km, 107th
  • Comparative Area: Slightly smaller than Kentucky
  • National Food: Hákarl
  • National Symbols: Falcon; Mountain Avens; Nordic Cross
  • Nickname: The Land of Fire and Ice
  • Affiliations: UN, NATO
  • Independence: From Denmark, June 17, 1944 / Became sovereign state under Danish Crown, December 1, 1918

iceland-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 20 [Note: Possession or consumption of alcohol by minors is not an offense, but supplying them with alcohol is. However, law allows alcohol possessed by a minor to be confiscated.]
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 7

iceland-money

  • How to Say “Beer”: öl, bjór
  • How to Order a Beer: Ay-dn byohr, tahk
  • How to Say “Cheers”: Santanka nu
  • Toasting Etiquette: N/A

iceland-map

Alcohol Consumption By Type:

  • Beer: 52%
  • Wine: 28%
  • Spirits: 19%
  • Other: 1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 5.91
  • Unrecorded: 0.40
  • Total: 6.31
  • Beer: 3.67

WHO Alcohol Data:

  • Per Capita Consumption: 5.9 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 20
  • Sales Restrictions: Time, location, specific events, petrol stations
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: 3

Prohibition: 1915 to 1922, then partially lifted until 1935 in Iceland (though beer was still prohibited until 1989) / See Wikipedia: Prohibition in Iceland

iceland-eu

Filed Under: Beers, Breweries Tagged With: Europe, Iceland

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