Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Only Fit for Guzzling

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I realize that the Ventura County Reporter isn’t exactly mainstream media, but they’re in print and people believe what they read in print, so they’re fair game as far as I’m concerned, especially when they wear their ignorance on their sleeve. A regular column in the alternative weekly, called Body Politics, is written by Robert Ferguson, who apparently is a diet guru, at least according his byline, which reads:

Robert Ferguson is recognized as the weight loss “guru” and wellness expert, co-author of Fat That Doesn’t Come Back, speaker and has Diet Free Life offices in Southern California. E-mail him at robert@dietfreelife.com, or visit his Web site at www.dietfreelife.com.

Apparently in his column each week he answers questions sent in by readers. This week’s is particularly troubling. The question is innocuous enough, here it is:

You often talk about the benefits of drinking wine, but what about beer?

— Cia W., Thousand Oaks

Okay, Bobby, you got my attention, please tell me. What are the benefits of drinking beer? He brings up only one of the numerous studies showing health benefit for moderate beer drinking, this about “men who drank 11-24 pints” having a 66% reduced chance of getting a heart attack over teetotalers who drank none at all. All well and good, but he also says that the scientists conducting the study were “shocked” by the findings. Hardly. It’s not like the health benefits of beer is a new phenomenon. People have known beer is good for them for millennia and there were centuries when it was preferable to water, health-wise. But it shows his true disdain for beer while at the same time trying to appear unbiased.

Ignoring the many other and different ways beer provides health benefits, he then suggests that “[j]ust because there is a hint [my emphasis] of health associated with beer doesn’t mean it’s to your benefit to rush out and purchase a case of your favorite flavor.” Setting aside that beer doesn’t really come in “flavors,” but styles, just because he apparently knows only about a single study doesn’t mean there’s only a hint of benefits. A simple Google search of “health benefits of beer” would have revealed to him over 9 million hits! Even if only a tiny fraction were legitimate scientific studies, that would still be many more than one. Just in the last few years, there have been many new major findings on the health benefits of beer. But why use facts, when as a “guru” you can pretend to know what you’re talking about.

But Bobby’s not done insulting beer yet, as he ends with this bit of wisdom:

The challenge with beer is that it’s not usually sipped, but guzzled. And guzzling positions you to consume more than if you were to sip it.

Now here was a perfect opportunity to educate Cia and his readers that there are thousands of great beers designed to be sipped rather than knocked back. But instead Bobo, who appears to know precious little about beer, chose instead to recommend the following:

If you want weight loss however, choose a five-ounce glass of wine instead.

Dammit this is the sort of thing that if I were a cartoon would make smoke shoot out of my ears. Why does wine always get trotted out as this saintly stuff, perfect for a diet? Ferguson cautioned earlier in the article that beer had “alcohol and calories,” making it bad for dieting, apparently. But so does wine. And ounce for ounce wine has more calories than beer does. There’s 100 calories in five ounces of wine, while a similar amount of beer contains (depending on the amount of protein) between 50-75 calories which is — say it with me — less. Why couldn’t he have suggested that Cia share a nice bottle of Cuvee de Tomme (Ventura is in Southern California, after all) with some friends, having only five ounces herself in a nice tulip glass? She was asking about beer, after all, not wine. But talk of alcohol and health always seems to work its way back to grapes, despite the mounting evidence of beer’s positive benefits in a myriad of areas. This perception of wine as angelically good and beer as demonically bad is one tough nut to crack. People seem very, very attached to this misconception. We could debate the reasons for this and where the culpability lies, but that’s for another day. The fact is our cause it not helped by so-called experts like this guy who in his zeal to sell diet books, magazines and his online weight loss program, ignores the facts and plays on old stereotypes to misinform the public.
 

Robert Ferguson, the “Diet Guru.” “Remember kids, don’t guzzle that beer, you’ll get fat.“

Gordon Biersch Releases Hefeweizen in Bottles

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Gordon Biersch has just released their German-style hefeweizen in 12-oz. bottles. Currently, they are available throughout northern California and parts of southern.

From the press release:

“Natural fermentation imparts distinctive notes of citrus and a magnificent effervescence, making our Hefeweizen the perfect beer for spring and summer,” said Dan Gordon, Gordon Biersch co-founder and director of brewing operations. “Hefeweizen has been one of our most popular seasonal draft brews for years. Crafted using traditional Bavarian brewing techniques and ingredients, it has a crisp taste and aromatic character that captures the essence of Bavarian-style unfiltered wheat beer unlike any other Hefeweizen on the market.”

Translated from German, Hefeweizen means “yeast and wheat.” Gordon Biersch uses a unique Bavarian yeast strain, 67% malted wheat and 100% Bavarian Hallertauer hops to achieve a fresh, effervescent beer with a distinctive flavor profile that includes hints of banana, bubble gum and clove. Naturally carbonated to a level 20% higher than most beers, it is a refreshing beer, perfect for warm weather.

Dan Gordon was the first American in more than 30 years to graduate from the prestigious five-year brewing engineering program at the world-renowned Technical University of Munich. Under his watchful eye, Gordon Biersch adheres to the strictest brewing standards in the world, using only the highest quality two-row malted barley, Hallertauer hops, and German yeast from Weihenstephan to brew its celebrated beers. In 1997, Gordon Biersch began bottling and distributing its famed brews with the opening of its 114,000-square-foot, state-of-the-art brewing and bottling facility in San Jose, California. The Gordon Biersch Brewing Company is now largest brewery in the Bay Area.

Arrogant Bastard Oxide April Fool’s Day Hoax

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The date I received the press release for Stone Brewing’s arrogant Bastard Oxide Energy Ale — April 1 — was already a clue. But the press release and website was done with such a straight face and so professionally that it did give one pause; at least enough to read on, if for no other reason than to confirm that it was a hoax.

The real kickers came in the list of ingredients:

And the warnings:

Pretty funny stuff. Good joke Greg.

Green Valley Brewing at the Natural Foods Expo

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I got an interesting e-mail this morning from a brewer I know who also makes organic beers. He’s just returned from the Natural Products Expo West, which was held this weekend in Anaheim, California. A quick search of the expo’s website reveals that Green Valley Brewing Co., Anheuser-Busch’s dba for Wild Hop Lager, was indeed there at booth #4580. This is the blurb about the company listed there:

Wild Hop lager is a proud supporter of the Organic Farming Research Foundation. The certified organic co-ops our ingredients are harvested from use holistic farming practices and follow strict guidelines to harvest pure, flavorful barley.

Again, there was nothing to indicate that this is an Anheuser-Busch product. More curious, though, is my friend’s e-mail mentioned that there was another beer booth, this one located outisde the beverage tent, with an organic pale ale from a brewery by the name of Crooked River Brewing Co. of New Hampshire. The beer is named Stone Mill Pale Ale, which evokes a natural, almost folksy, mental picture. Unfortunately, it’s also made in Fairfield, California. And while I have even less information about this brewery, it is definitely another Anheuser-Busch product masquerading as a small brewery from the Granite state.

The only information I have is from the Natural Foods Expo, which is as follows:

Stone Mill Pale Ale is brewed from certified USDA organic barley malt, hops, yeast and water. Our ingredients are hand selected from the lush, organic co-ops of Canada and the Pacific Northwest.

So it appears that they really are attempting to pass both products off as eco-friendly, which in fact they may be. I can’t honestly say they’re not; the USDA did certify the beer, after all. But I can say that the average consumer of organic products, depending on their own personal reasons for buying organic, might want to know that the organic beer they’re buying, which looks like it’s from a small, concerned, organic brewery, is actually the product of the largest brewery in the world, a huge multi-national corporation. And I personally believe that is information they ought to have so they can make an informed decision about what beer to drink.