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Jay R. Brooks on Beer

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Beer In Ads #3812: Wealth Of The West … Light Metals

August 9, 2021 By Jay Brooks

Monday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, light metals, and features a scene of bombers taking off in an idealized way showing the sheet metal used to make the planes leading down to the factory that made the light metal.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3811: Wealth Of The West … Lumber

August 8, 2021 By Jay Brooks

Sunday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, lumber, and features a scene of a large lumberyard in operation.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3810: Wealth Of The West … Hydroelectric Power

August 7, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, hydroelectric power, and features a scene of a dam with a manmade lake behind it seen from above next to power lines that take the power after its been converted to electricity and take it homes and businesses.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3809: Wealth Of The West … Wheat

August 6, 2021 By Jay Brooks

Friday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, wheat, and features a scene of a wheat field being harvested.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3808: Wealth Of The West … Dairying

August 5, 2021 By Jay Brooks

Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, dairying, and features a scene of a dairy farm.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3807: Wealth Of The West … Fruit

August 4, 2021 By Jay Brooks

Wednesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, fruit, and features a scene of a fruit orchard of some kind.

And below is slightly cleaner version of the same ad, but without the color.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3806: Wealth Of The West … Poultry

August 3, 2021 By Jay Brooks

Tuesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, poultry, and features a chicken.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3805: Wealth Of The West … Transportation

August 2, 2021 By Jay Brooks

Monday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, transportation, and features a train.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #3804: Wealth Of The West … Manufacturing

August 1, 2021 By Jay Brooks

Sunday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, manufacturing.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington, Western States

Beer In Ads #3803: Refreshing Thought

July 31, 2021 By Jay Brooks

Saturday’s ad is for “Rainier Beer,” from 1940. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another ad supporting their push into the Alaska market, showing the beer on a silver platter (so you know it’s fancy) and the tagline “Refreshing thought.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Alaska, History, Washington

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