Tuesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, poultry, and features a chicken.
Monday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, transportation, and features a train.
Sunday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, manufacturing.
Saturday’s ad is for “Rainier Beer,” from 1940. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is another ad supporting their push into the Alaska market, showing the beer on a silver platter (so you know it’s fancy) and the tagline “Refreshing thought.”
Friday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one shows a woman blindfolding a man and giving him a bottle of beer, which is certainly a pleasant surprise in my book. But given that the tagline is “Pleasant surprise for someone like you,” I have to ask. How did they know?
Thursday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is from a time when six-packs had not yet become the standard they are today, when companies were still experimenting with what was the right number of cans or bottles for a multi-pack, and Rainier went with six because it was a “handy way to take it home.”
Wednesday’s ad is for “Rainier Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is showing that while they like innovation, they’re not about to cut corners or take shortcuts in he brewing process, and we’ll point a finger at anyone who suggests otherwise. Still, it’s an interesting way to advertise the brand.
Tuesday’s ad is for “Rainier Extra Pale Beer,” from the 1950s. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one claims “Everybody’s saying ‘I’ll take Rainier.” But to 1950s Rainier, that means five smiling white people, which, while understandable for the times, is still a little disappointing to modern eyes.
Monday’s ad is for “Rainier Beer,” from January of 1956. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is announcing, or rather teasing, the brewery’s plans for 1956 using two hippos. I don’t know what their plans were, but I guess they were huge.
Sunday’s ad is for “Rainier Beer,” from 1953. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is celebrating Rainier’s Diamond Anniversary, it’s 75th, in 1953.
