For the 98th Session, our host is Nathan Pierce, who writes the blog for Microbrewr. He’s asking us all to weigh in on what’s better, what you prefer, and/or what’s the deal with “Cans or Bottles?” Essentially he wants to know your take on the packaging wars. Alright, maybe not a war, more like a friendly debate. Fingers crossed.
A bottling line or a canning line is a substantial financial investment. So this question is a significant consideration to anyone starting a brewery.
The answers give great insight. However, one thing I see lacking from the discussion is solid data.
Of course aluminum can manufacturers and glass bottle manufacturers each have an interest in showing their packaging is best. I have heard a lot of arguments on both sides, even data and statistics, but I haven’t heard many references from third-party studies. If you can offer this, that would be a great help.
In any case, I’m looking forward to reading the answers not only to see where the consumer trends are going, but also as research for the brewery I dream of opening.
What’s your perspective?
Will you write from the consumer point of view? From which kind of packaging do you prefer to drink beer? Why do you prefer that packaging?
Will you write from a manufacturer perspective? How do you want your brand portrayed? Which packaging suits your beer best?
Will you write from a distributors perspective? Which packaging do you prefer to transport and stock at retail locations?
Some other insight?
So pop a cap or pull a tab, and decide which one you like better. Then to participate in the April Session, leave a comment to the original announcement on or before Friday, April 3.
Thanks for helping with the announcement!
I’m working on the roundup…