While I support the Occupy Wall Street movement, this is something even nearer and dearer to my heart. I don’t know who came up with it, I saw it when Firestone Walker tweeted it, along with the hashtag #OccupythePub and the simple message: “Craft beer drinkers unite. We might only be 5% of the market but we are 95% of the noise!” What a great slogan and a great idea to build awareness for craft beer. We are the 5%!
[…] market share to rise, we as a craft beer drinking community need to look past the exclusivity of “we are the 5%” and try being positive and inclusive (some ideas for that can be found in my first post at […]