Beer In Ads #1262: Move Up To Quality …


Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene, apparently it ran during National Restaurant Month — which used to be October — the ad copy is encouraging people to “eat out more often.” You’d think it would have made more sense to show people out drinking their beer, wouldn’t you?

Schlitz-1959-nat-rest-month

Comments

  1. Beerman49 says

    Serious incongruity there, as Jay pointed out. I’m old enough to remember that “Move up to quality … ” tag line from radio/TV ads – would be LYAO to beer geeks if it ran today!.

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