Beer In Ads #1262: Move Up To Quality …

Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene, apparently it ran during National Restaurant Month — which used to be October — the ad copy is encouraging people to “eat out more often.” You’d think it would have made more sense to show people out drinking their beer, wouldn’t you?



  1. Beerman49 says

    Serious incongruity there, as Jay pointed out. I’m old enough to remember that “Move up to quality … ” tag line from radio/TV ads – would be LYAO to beer geeks if it ran today!.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>