Friday’s ad is another one for Schlitz, this one from 1959. It’s a fall scene, but despite all the changing leaves outside that probably need raking, they’re inside and cozy. Instead the man is reading the newspaper while his wife is pouring him a Schlitz. Despite the scene, apparently it ran during National Restaurant Month — which used to be October — the ad copy is encouraging people to “eat out more often.” You’d think it would have made more sense to show people out drinking their beer, wouldn’t you?
Serious incongruity there, as Jay pointed out. I’m old enough to remember that “Move up to quality … ” tag line from radio/TV ads – would be LYAO to beer geeks if it ran today!.