Beer In Ads #1136: The Industrial Worker

Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”



  1. Beerman49 says

    66 yrs later, & they’ve been swallowed up (or went belly-up & shut down) – their product couldn’t match Molson or Labatt (their stuff that came to East Coast in the 70’s sucked compared to Molson’s & Labatt’s).

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