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You are here: Home / Art & Beer / Beer In Ads #1136: The Industrial Worker

Beer In Ads #1136: The Industrial Worker

March 20, 2014 By Jay Brooks


Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”

OKeefes-workers-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Beerman49 says

    March 24, 2014 at 10:24 pm

    66 yrs later, & they’ve been swallowed up (or went belly-up & shut down) – their product couldn’t match Molson or Labatt (their stuff that came to East Coast in the 70’s sucked compared to Molson’s & Labatt’s).

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