Beer In Ads #5: Franziskaner Leist Brau

by Jay Brooks on November 12, 2009 · 1 comment

in Art & Beer

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The name Franziskaner today is most often associated with the Bavarian weiss beer brewed by Spaten, but originally it was a separate company known as Franziskaner-Leist-Bräu. The word “Franziskaner” means Franciscan, which is why there’s a monk on the labels nowadays. They merged with Spaten in 1922, so today’s ad is undoubtedly before then. Poster companies selling a reproduction of today’s ad all say it’s circa 1930, but given the earlier merger I’m not sure that can be right, unless of course it continued as a separate brand in their advertising. The artist’s name is either Maurus or Maueus, but that’s a close as I can pin it down.

e-maurus-bierre-munich

{ 1 comment… read it below or add one }

April April 10, 2012 at 10:44 pm

Hi, I just came across your blog while researching a beer stein of similar name. Thanks for the info and if your interested check out the stein on ebay my user name is aprildawnstreasures and I thought you might be interested in looking at it.
CHEERS,
April Dawn

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