Thursday’s ad is for Molson, a fairly recent ad, from 2004. The ad is extolling the virtues of Molson’s “Twin Label Technology,” which as far as I can tell means you can turn the bottle around and there’s a second label with a funny saying on it. With labels like “It’s Over,” “I’m Not Wearing Any Underwear” and “Nice Mullet,” it’s clever but isn’t reason enough to buy the beer inside. It seems like mainstream beer companies spend far more resources on their labels, advertising and marketing than the beer itself.
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