Beer In Ads #709: Here’s A Real Man’s Ale …

Friday’s ad is for Labatt’s India Pale Ale, from the 1950s, one of the few IPAs available at that time. ANd not only an IPA, but a “Full Strength I.P.A.” And I love this ad copy. “Labatt’s India Pale Ale has an honest, masculine directness.”


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>