Beer In Ads #754: One Of The Finer Things Of Life!

Friday’s ad is for Schlitz, from the 1950s. Featuring a decked-out woman of leisure relaxing by the pool, appointed with fashionable digs and seemingly expensive accessories on the table in front of her and, most importantly, drinking a Schlitz. The tagline, “one of the finer things of life!,” tells you everything you need to know about why her hand is on her hip. She definitely a “have,” not one of those “have nots.”



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