Session #102: A Beery Landscape

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For our 102nd Session, our host is Allen Huerta, who writes Active Brewer. For his topic, he’s asking us to look at the big picture, the entire landscape of beer; yesterday, today, and/or tomorrow, or as he more fully explains what he has in mind for the August Session in his announcement, “The Landscape of Beer:”

SURPRISE, SURPRISE! The Landscape of Beer in America is changing. It has even begun influencing beer in countries all around the world. Everyone has their opinion on Local vs Global, Craft vs Macro, and Love vs Business. Those who were at the Beer Bloggers & Writers Conference in Asheville this past weekend had a brief talk about how “Small and Independent Matters”. Something that quite a few people say matters to them, but where is the upper limit? Does a purchase of another brewery still allow a brewery to fall into the Small and Independent camp?

Our topic this month is, “The Landscape of Beer“. How do you see that landscape now? What about in 5, 10, or even 20 years? A current goal in the American Craft Beer Industry is 20% market share by the year 2020. How can we get there? Can we get there?

Whether your view is realistic or whimsical, what do you see in our future? Is it something you want or something that is happening? Let us know and maybe we can help paint the future together.

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Because the weekend’s all but over, I decided — as usual — not to follow instructions per se, and instead found four literal landscapes of beer’s constituent parts in my library of photographs.

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The River Trent, in Burton upon Trent, although the brewing water actually comes from an aquifer deep below the town (but the photo of the aquifer is pretty dull).

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Barley growing in the San Luis Valley of southwest Colorado.

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Hops in the Yakima Valley, Washington.

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Yeast bubbling at White Labs in San Diego.

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