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Jay R. Brooks on Beer

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Beer Birthday: Evan Rail

September 16, 2023 By Jay Brooks 1 Comment

evan-rail
Today is the 51st birthday of Evan Rail, expat American writer living, and writing about beer, in Prague, Czech Republic. Evan was born and raised in Fresno, but discovered his love for beer while attending U.C. Davis as a French and German literature major. While there, he spent his time at the nearby Sudwerk Privatbrauerei brewpub, and counted among his friends several students in the Master Brewers program. That’s also where he began homebrewing in 1993. He also studied in New York and Paris, before making the Czech Republic his home in 2000. His move to Prague was meant to be for a single year, but he’s still there almost two decades later. Given that he met his wife there, and they’ve started a family, it’s likely he won’t be moving home any time soon. In addition to writing the Good Beer Guide to Prague and the Czech Republic, Rail’s also penned Why Beer Matters, In Praise of Hangovers and Triplebock, all Kindle singles. We finally had a chance to share a beer in person a few years ago when he was in San Francisco for an event sponsored by Pilsner Urquell. But since then we’ve been on trips in Denmark and Belgium together, as well. Join me in wishing Evan a very happy birthday.

IMG_2260
A few years ago at event in san Francisco, where Evan was doing a presentation for Pilsner Urquell.

copenhagen
Also a couple of years ago in Copenhagen, along with, clockwise from left: Martyn Cornell, Jeff Alworth, Evan, me, Stephen Beaumont, Pete Brown, Stan Hieronymus and Ron Pattinson.

SAM_5803
Talking with Stan Hieronymus during a tour of the Carlsberg Laboratory.

Evan-Rail-1
A Facebook cover photo of Evan (which is where I purloined it from, along with the next one, too).

Evan-Rail-2
A screenshot from a video of Evan talking about Czech beer.

Filed Under: Birthdays Tagged With: California, Czech Republic, United States

Beer Birthday: Tara Nurin

August 7, 2023 By Jay Brooks

Today is the 50th birthday of beer writer Tara Nurin. She’s originally from Annapolis, but now calls Camden, New Jersey her home, where she writes for Forbes, USA Today, Food & Wine, Wine Enthusiast, VinePair, and many others. Her most recent book is about the history of women in beer, entitled “A Woman’s Place Is in the Brewhouse: A Forgotten History of Alewives, Brewsters, Witches, and CEOs.” She also founded Beer for Babes (f.k.a. Barley’s Angels New Jersey). I don’t remember when I first met Tara, possibly at a North American Guild of Beer Writer events, but she’s been a great addition to the beer writer’s cadre, and a couple of years I worked with Tara on her media panel for the Craft Brewers Conference. Join me in wishing Tara a very happy birthday.

Tara with a taster of beers.
With Herlinda Heras at the Hopland Tap during a recent trip to California.
With Samuel Adams brewer Megan Parisi.

NOTE: All photos purloined from Facebook.

Out Now!: A Woman’s Place Is in the Brewhouse.

Filed Under: Birthdays, Just For Fun Tagged With: Beer Writers Guild, Maryland, New Jersey, United States, Writing

Historic Beer Birthday: Adolphus Busch

July 10, 2023 By Jay Brooks

a-b
Today is the birthday of Adolphus Busch (July 10, 1839-October 10, 1913). He was born in Kastel, Germany, and co-founded Anheuser-Busch, along with his father-in-law, Eberhard Anheuser. The twenty-first of twenty-two children, his family was in the wholesale business, specializing in winery and brewery supplies. Like all of his his brothers he was sent to college, and graduated from the Collegiate Institute of Belgium in Brussels.

He moved to St. Louis in 1857, when he was eighteen, and eventually got a sales job with Charles Ehlermann Hops and Malt Co. After a distinguished stint as a soldier during the Civil War, he returned to his brewery supply job and married Lily Anheuser, the daughter of Eberhard Anheuser. Together, they had thirteen children, including Adolphus Busch II and August A. Busch. After marrying Lily, he joined the family business, then known as E. Anheuser Co.’s Brewing Association, and eventually became a partner. When Lily’s father passed away in 1879, Adolphus took control of the business and changed the name to Anheuser-Busch.

portrait-of-Adolphus-Busch

In St. Louis, Adolphus Busch was busy transforming his father-in-law’s (Eberhard Anheuser’s) once-failing brewery into a grand empire. Adolphus, perhaps more than any other brewer, became known for his flamboyant, almost audacious persona. Tirelessly promoting his Budweiser Beer, he toured the country in a luxurious railroad car immodestly named “The Adolphus.” In place of the standard calling card, the young entrepreneur presented friends and business associates with his trademark gold-plated pocket knife featuring a peephole in which could be viewed a likeness of Adolphus himself. His workers bowed in deference as he passed. “See, just like der king!” he liked to say.

adolphus-busch-1869
Adolphus as a young man, in 1869.

Here’s a biography of Adolphus Busch from the Immigrant Entrepreneur Hall of Fame:

“A truly American tale. Freedom. Opportunity. Progress. Words that seized the imagination of people all over the world and brought them to the Land of Liberty. It’s a uniquely American story, told in chapter after chapter of hardship, hard work and hard-won success. The Budweiser story is no exception.”

Photo of Adolphus BuschSo begins the tale of Adolphus Busch, the founder of Anheuser-Busch and creator of Budweiser beer, as stated on the Budweiser website. He was an immigrant who not only created personal wealth and success but also made a landmark contribution to American society.

Born the second youngest of 22 children in Germany, Busch was educated in Brussels and immigrated to the United States in 1857. Settling in St. Louis, he married Lilly Anheuser and had 13 children of his own.

After completing his enlistment in the Union Army during the Civil War, Adolphus joined his father-in-law in the operation of E. Anheuser & Co. Brewery. The company was later restructured with Anheuser as president and Busch as secretary. As full partner, Busch took on greater responsibility for the operation of the brewery. To recognize his efforts, in 1879 the company name was changed to the Anheuser-Busch Brewing Association.

Busch was a man of many firsts. Apart from founding America’s first national beer brand, Budweiser, in 1876, he is credited with revolutionizing the shipment of beer (in refrigerated railway cars), being one of the first to bottle beer and implementing a method to pasteurize beer to keep it fresh.

Today, Anheuser-Busch captures the largest market share in the U.S. with 47.6 percent share of U.S. beer sales to retailers. It brews the world’s top-selling beer brands, Budweiser and Bud Light, at 12 breweries across the United States.

After he died while on vacation in Germany, his body was brought back to St. Louis to be buried. It was a fitting resting place for the man who created one of America’s most iconic brands.

Adolphus-Busch-photog

Busch married Elise “Lilly” Eberhard Anheuser, the third daughter of Eberhard Anheuser, on March 7, 1861 in St. Louis, Missouri. They had thirteen children; eight sons, including Adolphus Busch II, August Anheuser Busch I and Carl Busch, and five daughters. The Busches often traveled to Germany where they bought a castle. They named it the Villa Lilly for Mrs Busch. It was located in Lindschied near Langenschwalbach, in present-day Bad Schwalbach.

adolphus-and-lily-1865-to-75

And here’s his biography from the German-American Hall of Fame:

Busch, Adolphus
1839-1913
Inducted: 2007
Area of Achievement: Business & Industry

American businessman and philanthropist, b. Mainz, Germany. To U.S. (1857); joined St. Louis brewery of Eberhard Anheuser (1861); president of Anheuser-Busch Brewing Association (1879-1913); introduced Budweiser brand; pioneered in pasteurization of beer.

Adolphus Busch was born July 10, 1839 in Kastel (near Mainz, Hesse), Germany. He was second-to-youngest of twenty-two children of Ulrich Busch and Barbara Pfeiffer Busch.

In 1857, Adolphus Bush emigrated to the United States with no plans, no destination, and nothing but his own ambition and abilities. Three of his brothers had already headed for St. Louis, Missouri. His brother John had opened his own brewery in nearby Washington, Missouri.

Young Adolphus joined Ernst Wattenberg to sell equipment and supplies to breweries. This venture led him to forge several strategic partnerships. Most important, he met his future bride, Lily Anheuser. At the same time, his brother Ulrich became enamored with her older sister, Anna.

Their father, Eberhard Anheuser, a skilled St. Louis soap and candle-maker, had recently purchased the failing Bavarian Brewery in St. Louis. He reopened the brewery as E. Anheuser & Co.

On March 7, 1861, the Anheuser-Busch interests were formally joined, both professionally and matrimonially. Eberhard Anheuser escorted both daughters down the aisle in double nuptials to the two Busch brothers. At the time, Busch was working for Anheuser as a salesman. (The future malt mogul and his brother married his boss’ daughters.)

Eventually, Busch and Anheuser became partners and equals. It was the perfect match. Busch was the consummate marketer, and Anheuser was a skilled manufacturer. Working for his father-in-law, Busch developed pasteurization of beer and began marketing the Budweiser brand, which was named after Bmische Budweis, a town in his homeland of Germany. In 1876, Busch enlisted the help of his friend Carl Conrad (a liquor bottler) to develop this Bohemian-style pilsner beer.A fierce rivalry developed between Anheuser-Busch’s Budweiser beer and an old Czech brand from Budejovice. Since the 16th Century, the Czechs had called their product “The Beer of Kings,” so Busch began marketing his as “The King of Beers.”

By 1879, Busch was president of the Anheuuser-Busch Brewing Association. He held this position for more than 30 years.

His extravagant spending and elaborate lifestyle have become American folklore. Busch owned an expansive St. Louis manor, plus two palatial homes near Pasadena, California. He also had a country estate and a hops farm near Cooperstown, New York (not far from the Baseball Hall of Fame), two country villas in Germany, and his own private railroad car. His landscaping was famous for its fairy tale figurines, as Busch was a fan of the famed Grimm Brothers.

In 1911, when Adolphus and Lily marked their 50th wedding anniversary, he presented his queenly with a diamond tiara. U.S. President Theodore Roosevelt, the emperor of Germany, and other world leaders sent lavish gifts as well.

He died October 10, 1913 near Langenschwalbach, Germany. His son August took the reins of the company until his death in 1934. The company has been headed by a family succession ever since.

Incidentally, the famous Anheuser-Busch Clydesdale horses did not join the clan until after his death. In 1933, at the end of Prohibition, a team of Clydesdales were hitched up to pull the first load of legal beer from the St. Louis brewery. Company President August Busch (Adolphus’ son) was so taken by the sight that the horses became a favorite company trademark.

adolphus-busch-1905
Adolphus later in life, around 1905.

And there’s a few more thorough accounts of his life at Encyclopedia.com, the State Historical Society of Missouri’s Historic Missourians, and and a four part story “originally published in The American Mercury, October, 1929,” entitled The King of Beer by Gerald Holland.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Missouri, St. Louis, United States

Beer Birthday: Big Mike Moore

May 25, 2023 By Jay Brooks

Today is the 64th birthday of “Big” Mike Moore. Originally a pharmacist, Mike gave it all up for beer … thank goodness. Mike has been leading beer tours in Europe and a few years ago took over running the judging for, first the California State Fair Commercial Competition, and more recently, the CCBC, the California Craft Brewers Cup, which was sponsored by the CCBA. I’ve gotten to know Big Mike much better over the last few years, judging together on Celebrator Beer News panels, at competitions at The Bistro and other beery events. He’s even stayed with us a few times in our guesthouse, where we’ve introduced him to the pleasures of gin. Join me in wishing Big Mike a very happy birthday.

Big Mike at Augustiner in Germany.
Andy Klein (2nd from the left) and the Monk’s Cellar crew with Big Mike and Tom McCormick at the Celebrator Anniversary Party in 2017.
Big Mike with the 2018 inductees into the California Brewer’s Hall of Fame, Pete Slosberg, Judy Ashworth, and Tom Dalldorf.

Filed Under: Birthdays, Just For Fun Tagged With: California, United States

Top 50 Breweries For 2022

April 18, 2023 By Jay Brooks

The Brewers Association just announced the top 50 breweries and craft breweries in the U.S. based on sales, by volume, for 2022, which is listed below here. I should also mention that this represents “craft breweries” according to the BA’s membership definition, and not necessarily how most of us would define them, as there’s no universally agreed upon way to differentiate the two. For a number of years now, they’ve also released a list of the top 50 breweries, which includes all breweries. In the past I’ve posted the two lists separately, but have decided going forward to present them together since the two are getting increasingly intermingled. I confess I used to look more forward to this list every year as it represented greater and wider acceptance of craft in the marketplace, but it doesn’t seem to hold the same thrill for me anymore, perhaps I’m getting jaded. Here is this year’s craft brewery list:

Top 50 Craft Brewing Companies

RankCompanyCityState
1D. G. Yuengling and Son IncPottsvillePA
2Boston Beer CoBoston, MiltonMA, DE
3Sierra Nevada Brewing CoChicoCA
4Duvel Moortgat USAPaso Robles, Kansas City, CooperstownCA, MO, NY
5Gambrinus CompanyShiner, BerkeleyTX, CA
6Artisanal Brewing VenturesDowingtown, Lakewood, BrooklynPA, NY, NY
7Stone Brewing*EscondidoCA
8CANarchyLongmont, Tampa, Salt Lake City, Comstock, DallasCO, FL, UT, MI, TX
9Tilray Beer BrandsAtlanta, Montauk, San DiegoGA, NY, CA
10Brooklyn BreweryBrooklynNY
11Deschutes BreweryBendOR
12New Glarus Brewing CoNew GlarusWI
13Athletic Brewing CompanyMilfordCT
14Matt Brewing CoUticaNY
15Minhas Craft BreweryMonroeWI
16Harpoon BreweryBostonMA
17Gordon Biersch Brewing CoSan JoseCA
18Great Lakes Brewing CompanyClevelandOH
19Stevens Point BreweryStevens PointWI
20Allagash Brewing CompanyPortlandME
21Georgetown Brewing CoSeattleWA
22Odell Brewing CoFort CollinsCO
23Rhinegeist BreweryCincinnatiOH
24Three Floyds BrewingMunsterIN
25Troegs Brewing CoHersheyPA
26Summit Brewing CoSaint PaulMN
27Narragansett Brewing CoProvidenceRI
28Craft OhanaKihei, San DiegoHI, CA
29August Schell Brewing CompanyNew UlmMN
30Kings & Convicts BrewingSan DiegoCA
31Pittsburgh Brewing CoPittsburghPA
32Alaskan Brewing CoJuneauAK
33Kona Brewing CoKailua-KonaHI
34Flying Dog BreweryFrederickMD
35Abita Brewing CoCovingtonLA
36Fiddlehead BrewingShelburneVT
37Creature Comforts Brewing CoAthensGA
38BrewDog Brewing CompanyCanal WinchesterOH
39Revolution BrewingChicagoIL
40Lost Coast BreweryEurekaCA
41Rogue Ales BreweryNewportOR
42Surly Brewing CompanyMinneapolisMN
43Ninkasi Brewing CoEugeneOR
44Saint Arnold Brewing CoHoustonTX
45IndieBrewAtlanta, NashvilleGA, TN
46Shipyard Brewing CoPortlandME
47Jack’s Abby BrewingFraminghamMA
48North Coast Brewing CoFort BraggCA
49Pizza Port Brewing CompanyCarlsbadCA
50Made by the WaterNew Orleans, Apalachicola, Asheville, CharlestonLA, FL, NC, SC

The data was also accompanied by the following press release:

“The Brewers Association (BA)—the trade association representing small and independent American craft brewers—today released annual production figures for the U.S. craft brewing industry. In 2022, small and independent brewers collectively produced 24.3 million barrels of beer, on par with 2021’s numbers, and craft’s overall beer market share by volume grew to 13.2%, up from 13.1% the previous year. 

The overall beer market* shrank 3% by volume in 2022. Retail dollar value was estimated at $28.46 billion, representing a 24.6% market share and 6% growth over 2021. Sales growth was stronger than volume due to pricing, share shift to smaller brewers—who are more likely to sell onsite and via distributed draught—as well as the continued channel shift back to on-premise, which has a higher average retail value. Craft brewers provided 189,413 direct jobs, a 9% increase from 2021, driven both by growth in the number of breweries and a continued shift to hospitality-focused business models. 

“2022 presented small brewers with a number of challenges, including rising operating and material costs and increasing competition, particularly in distribution,” said Bart Watson, chief economist, Brewers Association. “In this maturing and competitive market, collective growth for the category is hard to come by.” 

The number of operating craft breweries continued to climb in 2022, reaching an all-time high of 9,552, including 2,035 microbreweries, 3,418 brewpubs, 3,838 taproom breweries, and 261 regional craft breweries. The total U.S. operating brewery count was 9,709, up from 9,384 in 2021. Throughout the year, there were 549 new brewery openings and 319 closings. Openings decreased for a second consecutive year, with the continued decline reflecting a more mature market. The closing rate increased in 2022 but continued to remain relatively low, at approximately 3%.  

“The relatively low closure rate reflects both the solid demand for fuller flavored local beer as well as the versatility and flexibility of small brewers,” added Watson.”

And here’s the second list, which is the Top 50 Brewing Companies Overall, which means all companies, not just the ones eligible for membership in the Brewers Association, which excludes from membership breweries that are too large or with large ownership structures, among other specific qualifications.

Top 50 Overall Brewing Companies 

RankCompanyCityState
1Anheuser-Busch Inc (a)St. LouisMO
2MolsonCoors (b)ChicagoIL
3Constellation (c)ChicagoIL
4Heineken USA (d)White PlainsNY
5Pabst Brewing Co (e)Los AngelesCA
6Diageo (f)NorwalkCT
7D. G. Yuengling and Son IncPottsvillePA
8FIFCO USA (g)RochesterNY
9Boston Beer Co (h)Boston, MiltonMA, DE
10Kirin-Lion / New Belgium Brewing (i)Fort Collins, ComstockCO, MI
11Sierra Nevada Brewing CoChicoCA
12Duvel Moortgat USA (j)Paso Robles, Kansas City, CooperstownCA, MO, NY
13Founders Brewing / Mahou San Miguel (k)Grand Rapids, BoulderMI, CO
14Gambrinus (l)Berkeley, ShinerCA, TX
15Artisanal Brewing Ventures (m)Downingtown, Lakewood, BrooklynPA, NY, NY
16Stone Brewing (n)EscondidoCA
17CANarchy (o)Longmont, Tampa, Salt Lake City, Comstock, DallasCO, FL, UT, MI, TX
18Tilray Beer Brands (p)Atlanta, Montauk, San DiegoGA, NY, CA
19Sapporo USA (q)San FranciscoCA
20Brooklyn BreweryBrooklynNY
21Deschutes BreweryBendOR
22New Glarus Brewing CoNew GlarusWI
23Athletic Brewing CompanyStratfordCT
24Matt Brewing Co (r)UticaNY
25Minhas Craft Brewery (s)MonroeWI
26Harpoon BreweryBostonMA
27Gordon Biersch Brewing CoSan JoseCA
28Great Lakes Brewing CompanyClevelandOH
29Stevens Point Brewery (t)Stevens PointWI
30Allagash Brewing CompanyPortlandME
31Georgetown Brewing CoSeattleWA
32Odell Brewing CoFort CollinsCO
33Rhinegeist BreweryCincinnatiOH
34Three Floyds Brewing (u)MunsterIN
35Troegs Brewing CoHersheyPA
36Summit Brewing CoSaint PaulMN
37Narragansett Brewing CoPawtucketRI
38Craft Ohana (v)Kihei, San DiegoHI/CA
39August Schell Brewing Company (w)New UlmMN
40Kings & Convicts Brewing/Ballast PointSan DiegoCA
41Pittsburgh Brewing (x)PittsburghPA
42Alaskan Brewing CoJuneauAK
43Kona Brewing Co (y)Kailua-KonaHI
44Flying Dog BreweryFrederickMD
45Abita Brewing CoCovingtonLA
46Fiddlehead BrewingShelburneVT
47Creature ComfortsAthensGA
48BrewDog Brewing CoCanal WinchesterOH
49Revolution BrewingChicagoIL
50Lost Coast Brewing CoEurekaCA

But this second list requires quite a few footnotes, which tells you a lot, honestly.

Footnote notes from brand lists are illustrative and may not be exhaustive.

Volumes reflected are of beer brands only and do not include flavored malt beverages or hard seltzers. Ownership stakes reflect greater than 25% ownership. Consequently, Mark Anthony Brands, owner of White Claw and Mike’s Hard Lemonade as well as other brand families, does not appear in these rankings.

(a) Anheuser-Busch, Inc includes 10 Barrel, Bass, Beck’s, Blue Point, Bud Light,
Budweiser, Breckenridge, Busch, Craft Brew Alliance, Devils Backbone, Elysian, Four
Peaks, Golden Road, Goose Island, Karbach, King Cobra, Landshark, Michelob, Natural,
Platform, Rolling Rock, Shock Top, Veza Sur, Wicked Weed, and Ziegenbock brands, as
well as other brand families and imported brands;
(b) MolsonCoors includes A.C. Golden, Atwater, Batch 19, Blue Moon, Colorado Native,
Coors, Hamms, Hop Valley, Icehouse, Keystone, Killian’s, Leinenkugel’s, Mickey’s,
Milwaukee’s Best, Miller, Olde English, Revolver, Steel Reserve, Tenth & Blake, and
Terrapin brands, as well as other brand families and imported brands;
(c) Constellation Brewing Co includes domestic brands Four Corners, Funky Buddha, and
Tocayo Brands; it also includes imported brands Corona, Modelo, Pacifico, and Victoria;
(d) Heineken Brewing Co includes domestic brand Lagunitas Brewing Co as well as
imported brands Dos Equis, Heineken, and Tecate;
(e) Pabst Brewing Co includes Ballantine, Lone Star, National Bohemian, Pabst, Pearl,
Primo, Rainier, Schlitz, Small Town, and Stroh’s brands, as well as other brand families;
(f) Diageo Brewing Co includes both domestically produced and imported Guinness brands;
(g) FIFCO USA includes Dundee, Genesee, Labatt Lime, Mactarnahan’s, Magic Hat, and
Pyramid brands as well as import volume;
(h) Boston Beer Co includes Alchemy & Science, Angel City, Concrete Beach, Coney Island
Dogfish Head, and Sam Adams brands. Does not include volume from Truly, Twisted
Tea or Angry Orchard brands;
(i) New Belgium Brewing Co includes Bell’s and Magnolia Brewing brands;
(j) Duvel Moortgat includes Firestone Walker and the Duvel Moortgat USA brands of
Boulevard and Ommegang;
(k) Mahou San Miguel includes Founders and Avery Brewing volume;
(l) Gambrinus includes Shiner and Trumer brands;
(m)Artisanal Brewing Ventures includes Sixpoint, Southern Tier, and Victory brands; Does
not include Bold Rock Hard Cider volume;
(n) Stone Brewing was acquired by Sapporo late in 2022. It will be included in the Sapporo
USA volume starting in 2023. See footnote (q);
(o) CANarchy was acquired by Monster Beverage Corporation in 2021. Volume includes
Cigar City, Deep Ellum, Oskar Blues Brewing Co, Perrin, and Utah Brewers Cooperative
brands;
(p) Tilray Beer Brands include Sweetwater, Montauk, Green Flash, and Alpine Beer brands;
(q) Sapporo USA includes Anchor Brewing and imported brands. Stone Brewing (n) will be
included in future years;
(r) Matt Brewing Co includes Flying Bison, Saranac, and Utica Club brands;
(s) Minhas Craft Brewery includes Huber, Mountain Crest, and Rhinelander brands as well
as export volume;
(t) Stevens Point Brewery includes James Page and Point brands;
(u) Three Floyds Brewing also includes volume for the WarPigs USA brand;
(v) Craft Ohana includes Maui Brewing and Modern Times brands;
(w)August Schell Brewing Co includes Grain Belt and Schell’s brands;
(x) Pittsburgh Brewing includes Iron City, IC Light, and other brand families;
(y) Volume is for the independently owned Kona Brewing Co in Hawaii. Does not include Kona volume owned by Anheuser-Busch (a) sold in the mainland USA.

Filed Under: Breweries, News Tagged With: Brewers Association, Lists, Statistics, United States

Historic Beer Birthday: William H. Biner

April 16, 2023 By Jay Brooks

east-idaho
Today is the birthday of William H. “Billy” Biner (April 16, 1889-January 5, 1953). Biner was a journeyman brewer who worked for numerous breweries over his long career. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent two of his sons, including Billy once he’s finished with a career as a boxer, to brewing school in Milwaukee. Biner’s first brewing job was at the Phoenix Brewery in Vancouver, British Columbia in 1912. He then worked as the brewmaster for at least eight more breweries, from Los Angeles to Canada. The breweries he worked at included the Mexicali Brewery; the Orange Crush Bottling Company in L.A.; the Mexicali Brewing Company again after it was rebuilt following an earthquake; then the Kootenay Breweries, Ltd. in both Nelson and Trail, in BC, Canada; followed by the Ellensburg Brewing Co. in Washington, and then in 1937 he founded his own brewery, the Mutual Brewing Company. But it didn’t last thanks to World War II and supply issues, and it folded. Afterward, he moved on to both Sicks’ Century Brewery in Seattle and the Silver Springs Brewery in Port Orchard, Washington. Finally, he ran the East Idaho Brewing Co. in Pocatello, Idaho until 1946, when he retired from brewing and bought his own bar, the Leipzig Tavern in Portland, Oregon. He stayed there until a year before he died, which was in 1953.

You can read his biography at Brewery Gems, written by Gary Flynn working with Joseph Fulton, the grandson of Billy Biner.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: British Columbia, California, Canada, History, Idaho, Oregon, United States, Washington

Historic Beer Birthday: Leo Van Munching Jr.

April 7, 2023 By Jay Brooks

Today is the birthday of Leo Van Munching Jr. (April 7, 1926-February 15, 2016). He was born in Rotterdam, The Netherlands, but moved with his family after prohibition. His father, Leo van Munching Sr. started importing Heineken beer under the name “Van Munching & Co., and he and his son built it into a powerhouse imported beer brand. Sales Agents UK has an overview of their business strategy in a short piece entitled Leo Van Munching – The Story of the US Heineken Mogul.

This is his obituary from the San Francisco Chronicle:

Leo Van Munching Jr., whose stewardship of the importing company started by his father made the Dutch-brewed beer Heineken and its low-calorie sibling, Amstel Light, familiar brand names in the United States, died on Sunday at his home in Darien. He was 89.

The cause was heart failure, his son Philip said.

Heineken, which was first brewed in the 19th century, was the first European beer to be shipped to this country after the end of Prohibition. It was Mr. Van Munching’s father, Leo van Munching (the father preferred the lowercase v, the son the uppercase V), who recognized the business opportunity, and persuaded Heineken executives to allow him to represent the brand in the United States.

He arrived from the Netherlands with 50 cases of beer and his young family shortly after the repeal in December 1933 of the 18th amendment to the Constitution that had banned the manufacture and sale of alcoholic beverages. Earlier that year, President Franklin D. Roosevelt had signed the Beer and Wine Revenue Act that legalized (and taxed) beverages containing no more than 3.2 percent alcohol. “I think this would be a good time for beer,” the president declared.

Exports from the Netherlands were curtailed a few years later during World War II, but in 1946, the elder Mr. van Munching established Van Munching and Company as the lone American distributor of Heineken products.

Spurred by the beer’s popularity among American soldiers, who had enjoyed it in Europe, and by an advertising campaign that underscored its cachet as a foreign beer, sales were brisk. In 1951, The New York Times reported that sales of Heineken in the United States totaled more than 4.6 million bottles, an increase of 49 percent from 1950, a period when beer sales as a whole increased by only 1.2 percent.

That was just about the time that the younger Mr. Van Munching went to work for the company, shortly after graduating from college in 1950. He worked closely with his father for a quarter-century, establishing regional offices and, through advertising and marketing, helping to lift American recognition of the Heineken brand.

The Van Munching name grew in prominence as well, largely because of radio ads for Heineken that closed with an announcer saying: “Imported by Van Munching and Company, New York, New York.” By the mid-1970s, Leo Jr. was running day-to-day operations; he was officially named president in 1980.

By then, Heineken had been the best-selling imported beer in America for eight years, and according to Advertising Age, in 1979, it accounted for a whopping 41 percent of all imported beer sales in the country. Under Mr. Van Munching, the family company introduced other brands to the United States (including Grizzly, a Canadian-brewed beer, whose radio ads featured a not terribly well-known comedian named Jerry Seinfeld).

But perhaps more significantly, he increased Heineken product sales: He persuaded Heineken, which had bought the Amstel brewery, then in Amsterdam, in 1968, to begin producing a low-calorie beer for export; it arrived in the United States as Amstel Light in the early 1980s, initially marketed with women as a target.

Beginning in the mid-1970s, he marketed Heineken with television advertising for the first time, focusing on the beer’s distinctive green bottle and a slogan promoting its documented popularity: “America’s No. 1-selling imported beer.”

By the late 1980s, fending off a challenge from Mexican beers that were being marketed to younger drinkers — by then, the decade had minted (and named) a new demographic, yuppies, who gravitated to trendy imports — Heineken changed its advertising direction, which was focused by a tagline: “When you’re done kidding around, Heineken.”

Mr. Van Munching sold his company to Heineken in the early 1990s (he ran it for them until 1993), and when he left, it was still the leading American import. By 1997, however, Heineken had yielded the top spot to Corona Extra. As of 2015, it had yet to reclaim it.

Mr. Van Munching was born in Rotterdam, the Netherlands, on April 7, 1926. His father had been a ship’s steward for the Holland/America cruise line before he began importing beer. His mother was the former Maria Molt.

The family lived in Weehawken, N.J., where Mr. Van Munching attended high school. He joined the Navy, serving in Hawaii at the end of World War II. Afterward, he studied business and management at the University of Maryland on the G.I. Bill of Rights.

In later years, among his many philanthropic donations were gifts totaling $11 million to his alma mater, where Van Munching Hall is the home of the Robert H. Smith School of Business.

And this obituary is from his hometown paper of Darien, Connecticut, the Darien Times:

Leo Van Munching, Jr., who guided Heineken’s decades-long dominance in the US imported beer market, died February 14th after a long illness. The Darien resident was 89.

Born in 1926 in Rotterdam, the Netherlands, Leo and his family immigrated to the United States upon the repeal of Prohibition in 1933. His late father, Leo, Sr., came as a representative of the Heineken brewery and eventually established the independent Van Munching & Company as the sole US importer of Heineken brands.

Leo served as a ‘Seabee’ in the 35th Special Naval Construction Battalion on Oahu, Hawaii from 1944 to 1946. Upon discharge from the Navy, he enrolled in the University of Maryland on the G.I. Bill, earning a degree from the College of Business and Management in 1950.

He then went to work for Van Munching & Company, establishing regional offices in major markets around the country and developing both the brand imagery and the distribution network that led to Heineken’s preeminence in the expanding imported beer segment. He married Margaret (Peggy) Pratt in 1953, and moved his quickly growing family to Chicago and Los Angeles before settling in Connecticut, where he took over as president of Van Munching & Company. He remained in that role until his retirement in 1993.

During his time with Van Munching & Company, no other brand approached Heineken’s position as the largest-selling imported beer. After cajoling the Heineken Brewery to create a low-calorie version of its Amstel brand, Leo guided Amstel Light to the top sales spot in the imported light beer segment.

In recognition of his outstanding contributions and personal dedication to US-Netherlands trade relations, and his promotion of goodwill for the Netherlands in the United States, the Dutch government honored him with The Order of Orange-Nassau in 1982. Six years later, the Netherlands Chamber of Commerce in the US also recognized his role in the expansion of trade between the two countries, presenting him with the George Washington Vanderbilt Award.

Leo’s efforts as a philanthropist – often anonymous – were substantial and far-reaching. Many of his contributions were made out of appreciation for the opportunities he and his family enjoyed in America. He became involved in the restoration of the Statue of Liberty in honor of his mother, Mia, who he said was greatly affected by seeing the statue as an arriving immigrant.

He donated Van Munching Hall, home of the University of Maryland’s Robert H. Smith School of Business, in part to thank the university for its kind treatment of the veterans of World War II. In addition to building the home for the University of Maryland’s business school, Leo was a member of the school’s Dean’s Advisory Council, an honorary trustee of the University of Maryland College Park Foundation Board, and in 2012, was given the Tyser Gottwals Award in honor of his outstanding service to the university.

Leo’s fervent commitment to supporting education led him to a long-standing relationship with Kolbe Cathedral High School in Bridgeport. His support of that school, both as a benefactor and member of the Advisory Board, prompted the Diocese of Bridgeport to honor him with the Order of St. Augustine Medal of Service in 2012. He and Peggy were also strong supporters of the St. Margaret Mary School in the Bronx.

Closer to home, Leo and Peggy established the Van Munching Rehabilitation Unit at Stamford Hospital, which helps people with chronic or disabling illnesses or injuries restore their mobility and independence. The excellent care he received at the New York Hospital/Cornell Medical Center prompted Leo to make a founding donation to the Margaret M. Dyson Vision Research Institute. Leo was also a leadership donor to the construction of the new Darien Library, which opened in 2009. He was an active supporter of several Darien-based charities, and a member of the Wee Burn Country Club.

This plaque hangs at the University of Maryland, Van Munching’s alma mater, which he attended after World War 2.

Filed Under: Beers, Birthdays Tagged With: Connecticut, Heineken, Imports, The Netherlands, United States

Historic Beer Birthday: John Friedrich Wiessner Jr.

April 5, 2023 By Jay Brooks

Today is the birthday of John Friedrich Wiessner Jr. (April 5, 1859-September 21, 1906). He was born in Baltimore, Maryland, and learned the brewing trade there, before moving to New York to work at the George Ringler Brewery for a time. In the 1880s, he returned to Baltimore to work at his father’s brewery, first known as the John F. Wiessner Brewery, and after junior and his brother joined him in the business in 1888, it was renamed the John F. Wiessner & Sons Brewing Co., which it remained until closed by prohibition in 1920. It reopened after repeal in 1933 as the American Brewery until closing for good in 1973.

And this obituary is from the American Brewers Journal:

Baltimore History Bits has a short history of the brewery, and cartoonist from California, Chendi Xu, created a short comic about the history of Wiessner’s brewery, although she claims he went to Bavaria to learn brewing and came back from there rather than New York. There’s also a pdf online with a history of the brewery from a breweriana perspective by David Hagberg.

Filed Under: Birthdays, Breweries Tagged With: Baltimore, Maryland, United States

Historic Beer Birthday: Karl Frederick Schuster

April 2, 2023 By Jay Brooks

acme-script
Today is the birthday of Karl Frederick Schuster (April 2, 1890-November 4, 1976). He was born into a brewing family, and worked in several Bay Area breweries until prohibition, during which time he continued working with beer people though making cereal products. When prohibition ended, he was named president of Acme Breweries.

kark-frederick-schuster
Brewery Gems has the only biography of Schuster I could find, written by Gary Flynn:

Our subject’s grand-father, Frederick Schuster emigrated from the Alsace upon hearing of the California gold rush and made his way to the placer mines in Plumas County.

In the early 1850s he started a family and failing to strike it rich, he established a small steam beer plant, one of the first in California. The Pacific Coast Directory for 1867 lists the La Porte Brewery, F. Schuster, proprietor. When the placer mines played out Frederick relocated to San Francisco, and in 1870 he purchased the American Railroad Brewery. When Frederick died, his son Frederick Paul Schuster took control of the Brewery, and in 1902 he merged it with the Union Brewing & Malting Company. The American Railroad branch of the new company operated for two more years, and was then closed. Frederick became the vice president of the Union Brewery.

Frederick Paul’s son, Karl F. Schuster, continued the family tradition in brewing. In 1908 he started as an apprentice, drawing his first pay check from the Union Brewery, which had abandoned the manufacture of steam beer and entered the lager beer field in 1903. While Karl was learning all aspects of the trade, the brewing industry in San Francisco was undergoing many changes – in part from the effects of the ’06 earthquake, but also from the influx of brewers escaping early Prohibition in their home states.

….

Karl Schuster remained president of Acme Breweries until it was sold in January 1954. He died in November 4, 1976.

You can read the rest of the Biography of Karl Frederick Schuster at Brewery Gems.

Acme-beer-sign

Cascade-beer

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History, San Francisco, United States

Beer Birthday: Spike Buckowski

February 19, 2023 By Jay Brooks

Today is the 56th birthday of Brian “Spike” Buckowski, co-founder of Terrapin Beer Co. in Athens, Georgia. They first made a name for themselves at GABF that first year with their Rye Pale Ale, but a few years later their Hopsecutioner IPA became their flagship. I’m pretty sure we’d run to one another at events over the years, but I got to know him better while judging in South Africa last year. And unsurprisingly, he’s a great person and terrific ambassador for good beer. Join me in wishing Spike a very happy birthday.

Spike and me in South Africa in 2022.
The American judges at 2022’s African Beer Cup: Marty Nachel, Doug Odell, Spike, Pete Slosberg, and me.

Filed Under: Birthdays, Just For Fun Tagged With: Georgia, United States

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