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Jay R. Brooks on Beer

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Beer In Ads #2331: Morale, Did You Cut Out A Pumpkin?

July 8, 2017 By Jay Brooks Leave a Comment


Saturday’s ad is by the Brewing Industry Foundation, from 1944, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, a Coast Guard soldier is writing home about all the little things he misses, about carving pumpkins for Halloween or that a “cool, sparkling, friendly glass of beer is a sigh of satisfaction.”

USBF-Halloween- 1944

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, Halloween, History, Holidays

Beer In Ads #2077: Schlitzquerade Party

October 28, 2016 By Jay Brooks Leave a Comment


Friday’s ad is for Schlitz, from 1957. In this ad, part of their Schlitzerland series, there’s a costume party going on, where Schlitz is being served and then people start singing. Coincidence? I don’t think so. Personally, my favorite costume is the accordion player.

vintage-halloween-ad-schlitz-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Schlitz

Beer In Ads #1725: A Bear, A Beer, A Halloween Party

October 31, 2015 By Jay Brooks Leave a Comment


Saturday’s Halloween ad is for Schlitz, from 1949. Part of Schlitz’s “I Was Curious” series, each employing a three-panel structure, this one takes place at a Halloween party. A man dressed as a bear spots a table full or Schlitz beer and was apparently thirsty enough to get a beer, forcing him to reveal himself by removing his bear helmet/mask to drink the beer, at which point, the bunny behind the table removes her rabbit head to reveal a fetching blonde, and the two appear to make googly eyes at one another. Which should mean the ad will have a happy ending. But in the first panel, the bunny was holding on onto a tray while a pirate poured beers into glasses, and then briskly goes off to deliver the beers to other guests at the party. That might suggest that he’s one of the hosts of the party, and possibly the bunny’s husband or boyfriend. So maybe this ad is racier than you might think at first glance. Perhaps we’re seeing the start of an affair?

Schlitz-1949-halloween-party

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays, Schlitz

Beer In Ads #1724: If Michelob Were A Ghost …

October 30, 2015 By Jay Brooks Leave a Comment


Friday’s ad is for Michelob, from 1970. A surprisingly fun ad, draping the Michelob bottle with a sheet as a ghost for Halloween. “Surprise People” indeed. Happy Devil’s Night.

Michelob-1970-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Halloween, History, Michelob

Beer In Ads #1360: Lighting The Jack-O-Lantern

October 31, 2014 By Jay Brooks 1 Comment


Friday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. In this Halloween ad, she’s lighting the jack-o-lantern that, presumably, she’s just carved, despite her dress looking immaculate. Happy Halloween!

Rheingold-1946-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

Beer In Ads #1011: Jack-O-Lantern Scarecrow

November 1, 2013 By Jay Brooks Leave a Comment


Friday’s ad is for Rheingold Beer, from 1955, and features Miss Rheingold from that year, Nancy Woodruff. The ad shows Miss Rheingold with what must be one of the ugliest Halloween Jack-O-Lantern’s I’ve ever seen. It looks more like a scarecrow than a pumpkin.

Rheingold-1955-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

Beer In Ads #1010: Lighting The Jack-O-Lantern

October 31, 2013 By Jay Brooks Leave a Comment


Thursday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. The ad shows Miss Rheingold looking bewitching as she’s lighting the candle for the Halloween jack-o-lantern. Happy Halloween.

Rheingold-1946-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

Pumpkin Beer Chart

October 31, 2013 By Jay Brooks 1 Comment

halloween
Today’s infographic is a Pumpkin Beer Chart, created in 2009 by Ferment Nation and features ten pumpkin beers.

pumpkin_beer_chart
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Halloween, Infographics

Beer In Ads #726: Your Face Will Light Up, Too!

October 30, 2012 By Jay Brooks 1 Comment


Tuesday’s ad is for Blatz, a Halloween ad from 1947. Showing a smirking jack-o-lantern eyeing a full pilsner glass and bottle of Blatz beer next to it. Notice the plate of food below the main ad, with the glass of beer next to it? What exactly do you think that food on the plate might be? It’s lovely presentation, but what the hell is it?

Blatz-1947-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Halloween, History, Holidays

Wacky Packages

October 31, 2009 By Jay Brooks 1 Comment

halloween
I kept looking at those four spoof beer labels that I posted earlier today for Hoppy Halloween because they reminded me of something, but I couldn’t quite put my finger on it. Then it hit me: Wacky Packages, those weird parody stickers that Topps debuted in 1967. Like most eight-year olds at the time, they were quite popular with me and my friends. What I didn’t realize is that they’ve continued to make them almost ever since. The Wacky Packages Website has a complete listing of all the Wacky Packages put out over the years and Topps even continues to maintain a new “official” Wacky Packages website. Not surprisingly, there have been several beer spoofs done, the first one being the very first year. It was a spoof of Schlitz, then one of the most popular beer brands.

wp-schlitz

Later ones included most of the other popular national beer brands and a few originals, like Long Line Beer, from 1981. A search of the website revealed nine different beer brands, with some variations of Pabst and a few additional beer-related ones for other products.

wp-long-line

Below is a slideshow of all of the beer-themed Wacky Packages I found, including one of port wine just because I liked it and a few that are only beer-related.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Halloween

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