Friday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. In this Halloween ad, she’s lighting the jack-o-lantern that, presumably, she’s just carved, despite her dress looking immaculate. Happy Halloween!
Tuesday’s ad is for Blatz, a Halloween ad from 1947. Showing a smirking jack-o-lantern eyeing a full pilsner glass and bottle of Blatz beer next to it. Notice the plate of food below the main ad, with the glass of beer next to it? What exactly do you think that food on the plate might be? It’s lovely presentation, but what the hell is it?
I kept looking at those four spoof beer labels that I posted earlier today for Hoppy Halloween because they reminded me of something, but I couldn’t quite put my finger on it. Then it hit me: Wacky Packages, those weird parody stickers that Topps debuted in 1967. Like most eight-year olds at the time, they were quite popular with me and my friends. What I didn’t realize is that they’ve continued to make them almost ever since. The Wacky Packages Website has a complete listing of all the Wacky Packages put out over the years and Topps even continues to maintain a new “official” Wacky Packages website. Not surprisingly, there have been several beer spoofs done, the first one being the very first year. It was a spoof of Schlitz, then one of the most popular beer brands.
Later ones included most of the other popular national beer brands and a few originals, like Long Line Beer, from 1981. A search of the website revealed nine different beer brands, with some variations of Pabst and a few additional beer-related ones for other products.
Below is a slideshow of all of the beer-themed Wacky Packages I found, including one of port wine just because I liked it and a few that are only beer-related.