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Archives for August 2019

Beer In Ads #3082: Falken Schaffhauser Bock Protest

August 11, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a group of people carrying signs. One says “Festbier” and the other reads “Randenbock Munotquell,” which is immune to Google Translate, so I’m not sure what that means. It was created by Swiss artist Arnold Oechslin.

Falken-1934-protest

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Great American Picnic Day 1957

August 11, 2019 By Jay Brooks

cow2

This is an interesting and fun piece of history, from the town of Guilford, Vermont. An event took place on August 11, 1957, which became known as the Franklin Barbecue. As memorialized by a Life Magazine photographer, Walter Sanders, the event gained national attention when a farmer in that town served his 2,140-pound cow (named Samson) to the entire local citizenry to celebrate the return of his two sons from military service. I don’t know how many people attended, but it looks like quite a few people. Guilford had around 800 people then (and just over 2,000 today) so maybe the whole town did really turn out. The Franklin family prepared for a week before the now-legendary event and it was even recreated on the 50th anniversary in 2007. Not surprisingly, quite a lot of beer was served to, as evidenced in several of the photographs taken that day. Enjoy.

Guilford-12
Lining up for the Franklin barbecue, August 11, 1957.

This account is from the Town of Guilford’s official website:

Franklin Barbecue of ’57

When a calf weighing 175 pounds at birth was born in 1953 on Warren Franklin’s farm up on East Mountain road in Guilford everyone asked what was to be done with him. Warren would answer them “Going to barbecue him when the boys come home.”

The boys he was referring to were his twin sons, Alfred (Al) and Wilfred (Bill) who were away serving in the U.S. Army. Al, who was stationed in El Paso, Texas, arrived home in November of 1956. Bill, who was stationed in Germany, arrived home in March of 1957. 

By the time of the barbecue, August 11,1957, ‘Samson’ had grown to weigh in at 2,140 pounds at the time of slaughter. A cement block pit with a hut, lined with aluminum, was built and a crane was used to lift the meat where Samson turned on an 18 foot spit hitched to a tractor power take off for 64 hours over one ton of charcoal.

A week’s worth of preparation went into the barbecue in addition to the thousands of pounds of meat. Warrens five sons; Lawrence, Al, Bill, Russell and Gordon, his two daughters; Elaine and Glennie and their families spent many hours including an ‘all-nighter ‘peeling’ 500 bushels of potatoes, 50 bushels of onions’ (slightly exaggerated by those who did the peeling). Also served were 3,000 rolls 3,000 ears of corn, 2,000 bottles of soda, 100 cases of beer, 60 pounds of butter, 10 gallons of ketchup, 20 cloves of garlic, 5 gallons of cooking oil, 3 gallons of salad dressing, 2 pounds of pepper, and 15 pounds of coffee. For dessert, $150 worth of ice cream. The only food leftover—scraps!

Sightseers started coming on Thursday, 300-400 on hand most of the time. By the early morning hours of the barbecue 1,400 tickets had been sold at, $3 for adults and $1 for children. The road leading up the hill to the farm was packed with cars. 

The event made news World Wide, with a reporter from Life Magazine. An article was also published in the Serviceman’s paper, Stars and Stripes. A reporter from The London Daily Express called by Transatlantic telephone for an interview and asked the question evidently on the minds of many. “Could you tell me Sir,” the reporter asked, “Did you slay the beast first?” The answer was “Yes!!!”

Ashtrays were made by Edith Franklin, to be sold. The ashtrays had the date of the event on the bottom and a replica of Sampson on the Base. 

Hundreds of letters were received from people who had read the articles. Some favorable some not so favorable. The letters came from behind the Iron Curtain and Korea. Many family members, friends and neighbors, including Russell Deane of Bernardston MA. (who was in charge of the roasting, after many chefs from VT, MA and even Texas turned down the job) All worked many hours preparing. However, hundreds of folks who had never heard of Guilford before, will remember it as the town where they had the big beef barbecue.

Below is a selection of the photographs taken by Life photographer Walter Sanders.

Guilford-6
Signing in.
Guilford-8
Notice the beer cans on the table. Also, people in line are holding beer cans.
Guilford-4
Samson being cooked.
Guilford-7
Over the coals.
Guilford-2
Finally, it was done and ready to eat.
Guilford-3
But first it had to be carved.
Guilford-11
And then the feast began.
Guilford-2
And there were quite a bit of cans of Schaefer to wash down the barbecue.
Guilford-10
Some of the younger kids collected empty beer cans.
Guilford-1
The empty cases of Schaefer beer piled up.
Guilford-9
But they were also useful for collecting trash.
Guilford-1
It looked like a great time was had by everybody.

Filed Under: Beers

Beer In Ads #3081: Falken Schaffhauser Bock Ram

August 10, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a giant ram towering over a group of men in suits or uniforms standing around and drinking beer. It was created by Swiss artist Arnold Oechslin.

Falken-1934-ram

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3080: Falken Schaffhauser Bock Leaping Man

August 9, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Bierbrauerei Falken Schaffhausen, from 1933. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a gentleman in a bowler hat, carrying an umbrella, leaping over a ginormous mug of beer. It was created by Swiss artist Arnold Oechslin.

Falken-1933-leaping-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3079: Falken Schaffhauser Bock Dancing Giant

August 8, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Bierbrauerei Falken Schaffhausen, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a giant man with a pipe and mug of beer in his hands. Below him, the rest of the normal-sized townspeople dance around the Maypole, in danger of being trampled by the giant. It was created by Swiss artist Arnold Oechslin.

Falken-1932-dancing-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3078: Falken Christmas Keg

August 7, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1931. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Weihnachts Bock, or Christmas Bock, and shows a monk outside in the snow with a keg of presumably bock beer ringed by a wreath with candles on it. It was created by Swiss artist Arnold Oechslin.

Falken-1931-Weihnachts-Bock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3077: Falken Musical Trio

August 6, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1931. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a trio of musicians — tuba, trombone, and clarinet — playing around keg of beer while two out of three have their own mug of beer, although only the tuba player is holding his. Even the dog has a dish of beer under the tap. It was created by Swiss artist Arnold Oechslin.

Falken-1931-musical-trio

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3076: Falken And The Snowman

August 5, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Bierbrauerei Falken Schaffhausen, from 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Weihnachts-Bock, or Christmas Bock, and shows a snowman holding an Xmas tree and a mug of beer. It was created by Swiss artist Arnold Oechslin.

Falken-1930-snowman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3075: Falken Oster-Bock Barrel Carrying Man

August 4, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a man carrying a large barrel on his back while a dog nips at his heels. An impressive feat. It was created by Swiss artist Arnold Oechslin.

Falken-1930-barrel-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3074: Falken Oster-Bock Barrel Rolling Man

August 3, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Bierbrauerei Falken Schaffhausen, from 1929. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a red-haired man doing a barrel roll while holding a large mug of beer and smoking a pipe. An impressive feat. It was created by Swiss artist Arnold Oechslin.

Falken-1929-barrel

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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