Monday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.
Archives for May 25, 2020
Today is the 61st birthday of “Big” Mike Moore. Originally a pharmacist, Mike gave it all up for beer … thank goodness. Mike has been leading beer tours in Europe and a few years ago took over running the judging for, first the California State Fair Commercial Competition, and more recently, the CCBC, the California Craft Brewers Cup, which is sponsored by the CCBA. I’ve gotten to know Big Mike much better over the last few years, judging together on Celebrator Beer News panels, at competitions at The Bistro and other beery events. He’s even stayed with us a few times in our guesthouse, where we’ve introduced him to the pleasures of gin. Join me in wishing Big Mike a very happy birthday.