Sunday’s ad is for Phoenix Pilsner, from the 1930s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Phoenix Brouwerij, which was located in Amersfoort, which is part of the province of Utrecht, in the Netherlands. It was founded in 1872 as the Amersfoortsche Beiersch-Bier-Brouwerij, but changed its name to the Phoenix Brouwerij in 1890. In 1961, Phoenix was merged into the United Dutch Breweries d’Oranjeboom, but a few years later, in 1967, that was taken over as the Dutch branch of the British Allied Breweries, who closed the Phoenix brewery and demolished it in 1970. This poster was created by Dutch graphic designer Nicolaas Petrus de Koo, who signed his work N.P. de Koo. At some point in the 1920s or 30s he “became the in-house designer for the Phoenix Brouwerij Amersfoort for which he made price lists, brochures, calendars, posters, wall signs, beer coasters and labels.” The text at the bottom, “Twee Volle Glazen Uit Een Flesch,” Google translates as “Two Full Glasses From A Bottle.”
Archives for November 15, 2020
Today is the 58th birthday of Grant Wood, co-founder and brewmaster at Revolver Brewing in Granbury, Texas. For many years, Grant worked at the Boston Beer Co., making Samuel Adams beer, and many of their more experimental offerings, which is where I first got to know him. I knew he’d left to open his own place back home, and he sent me a text at the end of the GABF awards a couple of years ago inviting me to stop by his booth to see what he’d been up to. Not surprisingly, what that was is making great beer. All of the beers I tried were terrific. Join me in wishing Grant a very happy birthday.