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Archives for December 18, 2020

Beer In Ads #3582: Oranjeboom 1968 Calendar

December 18, 2020 By Jay Brooks

Friday’s ad is for Oranjeboom Beer, from 1968. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for Oranjeboom’s 1968 promotional calendar.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3581: Gil Elvgren For Oranjeboom

December 18, 2020 By Jay Brooks

Thursday’s ad is for Oranjeboom Beer, from 1950. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

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