Monday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from August, she’s water skiing on what looks like a lake.
Archives for June 27, 2022
Today is Ben Spencer’s 48th birthday. Ben was the head brewer at Magnolia Gastropub & Brewery, but due to their Chapter 11 bankruptcy was making ends meet as an independent contractor. For a short time, Ben was then the Director of Operations and Brewmaster at Strike Brewing in San Jose, but more recently moved to Richmond, Virginia where he was Director of Operations and Brewmaster for Dogtown Brewing for a time, before returning to consulting work. Ben grew up in Virginia, and spent some time brewing in Colorado — and even worked for Greenpeace — before coming to the Bay Area in 2004. That’s when he left Boulder for San Francisco to make beer at Magnolia. Ben’s a terrific brewer and a great person, too, and I’m sorry the Bay Area lost him. Join me in wishing Ben a very happy birthday.
After Bruce Paton’s cheese and beer dinner in 2008. From left, Arne Johnson (Marin Brewing), Aron Derosey (Beach Chalet), Bruce Paton, Sheana Davis, Ben, Ron from 21A, Brenden Dobbel (Thirsty Bear) and Rich Higgins (Gordon Biersch).
Today is the birthday of Charles Arthur von Buddenbrock (June 27, 1878-1948). He was born in Marianwewrder, Germany and served in the Germany army during World War I. He was taken prisoner and brought to an interment camp in Colorado. After his release when the war ended, he decided to stay in Colorado and worked for the Schneider Brewery in Trinidad, Colorado for over 35 years. In 1920 he was listed as the Chief Engineer, but that would have been only shortly after he started working there. I’m not sure about the math, since he died in 1948 and the war ended in 1918. Also known as the Ph. Schneider Brewing Co., it survived prohibition by obtaining a license to brew non-alcoholic beverages, and later received brewery permit COL-U-1001 in 1933, the first in the state to get back to making beer. After prohibition ended, it went through a few owners, and name changes, before closing for good in 1957 as the Bohemian Brewery of Colorado.