Saturday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from late October, she’s out in the marsh doing some duck hunting with her trusty pointer, a shotgun and a duck decoy, which is apparently a great lure for even the smartest ducks. But here’s where the copywriters earn their pay. She goes on to explain that “nothing can lure New Yorkers away from the one and only Extra Dry beer … Rheingold!”
Archives for July 2, 2022
Today is the birthday of William F. Weber (July 2, 1853-1909). He was born in Detroit, Michigan, but moved to Saginaw as a young man, marrying Bertha Raquet, whose father Peter Raquet founded the P. & J. Raquet Brewery in 1870, renaming it the National Brewery a few years later. When his father-in-law died, Weber and two other sons-in-law continued to run the business. One was bought out, and when another one died, his wife, one of Raquet’s daughter’s, Emma, stepped in and she and William F. Weber soldiered on and the brewery remained in business until 1941, when they switched back to soda (which they made during Prohibition) and continued making National Pop, at least until the 1980s.
This is his obituary, from the American Brewers’ Review:
This account of the brewery is from the Michigan Federation of Labor’s “Official Year Book” for 1906-07.
Today is not the birthday of John Fritsch (December 1827-July 2, 1906). Unfortunately, the exact date of his birth is not known, just the year. But we do know he passed away on July 2, 1906, so this is as good a day as any. He was born in Germany, but came to America, settling in Philadelphia, Pennsylvania, in 1846, when he was 19 years old. He became foreman of the Blaess & Burgman Brewery, and later married the boss’s daughter, Elizabeth Blaess. He thereafter opened his own brewery, John Fritsch Brewing, but when his son Emile joined him in the business, changed the name to the John Fritsch and Son Brewery. The brewery closed for good a year after his death, in 1907.
Here’s his obituary from the Western Brewer and Journal of the Barley, Malt and Hop Trades:
I wasn’t able to find very much additional information about Fritsch or his brewery. He did, however, sue a newspaper editor for libel in Harrisburg. This short article is is from the Harrisburg Telegraph, from Harrisburg, Pennsylvania on March 16, 1879:
Then two days later, the Harrisburg Telegraph for March 18, 1879 had this fuller report: