Saturday’s ad is for “Rheingold Beer,” from 1955. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, from August 21, 1955, the six finalists hoping to become Miss Rheingold 1956 or on a tour of Rheingold markets trying to drum up votes for themselves, but also publicity for the brewery. In this visit, they’re heading to San Bernadino, which was a newer market for Rheingold in the mid-1950s.
Archives for February 11, 2023
Bistro Double IPA Winners 2023
Earlier today, the 23rd annual Double IPA Festival was held at the Bistro in Hayward, California, and after a virtual fest two years, and a modified outdoor festival last year, this year it was back to a much more typical festival, complete with people and sunshine off and on. I got there early for judging again this year, and we were back in the basement again — which was oddly comforting. We judged 87 Double IPAs for most of the morning and part of the afternoon, before choosing our favorites
After emerging from the darkness into the light, it was nice to see the shining, at least from time to time.
At 2:00 p.m., Vic and Cynthia gathered everybody together to announce this year’s winners.
Double IPAs
- 1st Place: Alvarado Street Double Cone
- 2nd Place: Floodcraft Freshly Rubbed
- 3rd Place: Beachwood Green Shift
People’s Choice Awards
- Double IPA: Ghostown / Slice collaboration: Lurid Lupulin