Archives for March 1, 2023

Beer In Ads #4367: Miss Rheingold 1956 On A Wild Ride

March 1, 2023 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1956. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Hillie Merritt was elected as Miss Rheingold 1955. Not to take anything away from the other Miss Rheingolds, but her story is pretty amazing. She was born Hildegarde Ercklentz in Hamburg, Germany in 1934 but she moved to New York when her father was given a position there with the German bank he worked for. In 1941, they had to flee the United States and lived for a time in Japan, before finally making it back to Hamburg after the war and then by 1950 was living once again in New York City. The story of that journey was written by her and published as “Journey Interrupted” in 2016. By 1955, she was Mrs. Hillie Merritt (although it may actually have been Merrill), with a one-year old son, and decided on a lark to enter the contest. Soon after the year she divorced and then married corporate executive David Mahoney, and they became a prominent couple in the NY social scene and in philanthropic circles. In 1990, they founded the Harvard Mahoney Neuroscience Institute, which Hildegarde Mahoney took charge of after her husband’s death in 2000 and she’s still running the charity today. In this ad, from June, Miss Rheingold 1956, Hillie Merritt, is on a ride at an amusement park and for her, the best part of it is when the ride ends, because then she can get herself a beer.

Below is the same ad in the full-page configuration:

Historic Beer Birthday: Anthony Durkin

March 1, 2023 By Jay Brooks

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Today is not necessarily the birthday of Anthony Durkin (March 1831-January 15, 1868), but all I could find is that he was born in March of 1868. Before the mid-1800s, record-keeping was spotty at best and only the well-heeled and royal consistently kept birth records. Durkin was born in Swinford, Ireland, in County Mayo. He was the oldest of five siblings. He married Margaret Elizabeth Moroney in early 1855 while still in Ireland and their first daughter was born late the the next year in San Francisco, so he made his way to San Francisco, California as a young man, sometime between January of 1855 and December 1856.

There’s not too much I could find about him, apart from this overview, from Brewery Gems.

In 1860, he established A. Durkin & Company, at 608-610 Mission St., for the purposes of brewing ale and porter. His two partners in the company were Charles M. Armstrong, a 35 year old Irish immigrant, and a German immigrant, Louis Luhden. In naming the brewery Anthony simply referenced its location, thus the Mission Street Brewery.

In their history of the Hibernia Brewery, there’s also this:

The first serious incident occurred on June 16th, 1861. The following account was reported by the Daily Alta California:
"A beautiful child, aged seven years, daughter of George Coffee, Boiler Inspector, fell into a vat of boiling beer in the Mission Street Brewery, last evening. A young man named Thomas Kennedy attempted to rescue the child and he also fell in. John McCabe, the cooper of the establishment, was severely scalded in his efforts to get them out. The child died almost immediately. Kennedy was taken to St. Mary's Hospital. He will probably die."
In spite of this tragic accident the business experienced steady growth and in 1863, in addition to its ale and porter, the brewery began producing lager beer. This wasn't lager in the traditional sense, but a lager peculiar to the San Francisco area called steam beer. It was made without refrigeration but with a bottom fermenting yeast. Another steam beer producer, and major competitor, was a company that also took their name from their location, the Broadway Brewery.
In 1864, Anthony severely injured his left arm, leaving him partially disabled, but he didn't quit brewing. Then in July of 1865, all that changed. The following is a newspaper account from the July 4th edition of the Daily Alta California:
"Anthony Durkin, the brewer who was disabled about a year since, by falling under a street car which fractured his left arm so that it was found necessary to perform the operation of excision of the elbow joint, met with another unfortunate accident while running to the fire with Engine Company No. 2, on Sunday morning. He tripped and fell while holding by the rope, and his arm, which had become in a measure useful again, went under the wheel of the engine, which crushed it into a shapeless mass, making what is termed by surgeons a 'compound comminuted fracture' of the worse description. Dr. Murphy, who is attending upon Mr. Durkin, has little hope of being able to avoid a full amputation this time."
As a consequence of the accident, Anthony sold his interest in the brewery to his partner, the month after the incident.

Historic Beer Birthday: Adam Sander

March 1, 2023 By Jay Brooks

Today is the birthday of Adam Sander (March 1, 1832-July 8, 1901). He opened his first brewery with Andrew Schneider in 1857, located in Plymouth, Wisconsin. In 1864, he sold his portion of the brewery to his partner and moved to Fond du Lac, where he founded the Sander Brewery in 1873. In 1897, Sander brought his two sons, Albert and Edwin into the business, renaming it Sander Bros. Brewery, and retiring in 1898. The brewery was closed by prohibition, and briefly reopened in 1933 as the Pioneer Brewing Co. before closing for good the same year.

There was almost no information about Adam or his breweries other than a few bits and bobs, all fairly general. This is about all I could find:

Adam Sander began production of his beers from his plant on eleven acres of land one mile south of the city on the Fond du Lac and Milwaukee Road. Sander’s brewery, under different names, remained in business for almost fifty years. Sander was born in Germany in March 1832. As a young man, he married Gertrude Gaubenheimer and moved first to Baltimore, Maryland, and then to Wisconsin, living briefly in Milwaukee and Plymouth before finally settling in Fond du Lac in 1864. Late that year, he began a modest brewing enterprise.

During the following decades, Sander’s brewing company grew into a family business. When they were teenagers, his sons Edwin and Albert began working at the brewery. By 1880, the enterprise was producing 750 barrels per year. In 1898, at the age of sixty-six, Adam Sander decided to retire and handed over the brewing operations to his sons.

As new brewery owners, Edwin and Albert decided to institute major improvements to their facility. These changes included physical plant additions, state of the art bottling equipment, and a modern ice plant. The improvements paid off, and by 1912, Sander Brothers Brewing was selling six thousand barrels annually. At the top of their game, the brothers were finally forced out of business when alcohol prohibition came to America.

Historic Beer Birthday: Regina Wauters

March 1, 2023 By Jay Brooks

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Today is the birthday of Regina Wauters (March 1, 1795-January 24, 1874). She was married to Pedro Rodenbach and the two of them bought out other family members to become sole owners of what would become known as Brouwerij Rodenbach in Rosalre, Belgium.

Here’s her Wikipedia entry:

Born in Mechelen, Regina Wauters was the daughter of a rich local brewer. She married Pedro Rodenbach in 1818 and moved to Roeselare in West Flanders, Belgium, where his family had a distillery.

In 1821 Pedro took along with his brothers and sister a brewery. The brothers agreed to a partnership for fifteen years. At the end of this period, Pedro and Regina bought the brewery from the others and Regina ran the business while Pedro served in the military during the Belgian revolution.

Rodenbach bought the distillery from his family in 1835. He died in Brussels in 1848. His family sold the distillery to Regina Wauters, Her distillery remained for a long time the only significant distillery in Roeselare. Regina extended it immediately after she bought it. Later she asked her eldest son, Raymond, to work in the distillery. Raymond Rodenbach would continue to run the distillery until c.1895. The distillery was later sold to Honoré Talpe who transformed it into a chicory factory.

Regina invested her money not only in the distillery of the Rodenbachs but also in their brewery. In 1836 the family Rodenbach sold the brewery in Roeselare with numerous other properties. Pedro Rodenbach would buy most of it with the money of Regina. Pedro had to sign legal documents to recognize her as sole proprietor of the brewery and any other property that he had bought from his family.

Regina immediately began to expand the brewery. Although she succeeded in building one of the largest distilleries in the region, she would fail to create the largest brewery in the city. She suffered from the fierce competition with Anna Gesquiere, who also ran a brewery in Roeselare.

In 1860 her son Edward Rodenbach came to work in the brewery and it was during his directorship that the brewery expanded outside Roeselare. In 1864 Regina sold him, at the age of 69, her brewery, her house and workshops, along with eleven bars she had bought. Regina Wauters would retire to live on her private means until her death in 1874.

And this is her entry from her Dutch Wikipedia page, translated by Google Translate:

Regina Wauters was a rich brewer’s daughter from Mechelen. She married Pedro Rodenbach in 1818 and moved to Roeselare. The family had a distillery in the Spanjestraat. In 1820, Pedro and his brothers and sisters took over a brewery in the street. In 1835 the family Rodenbach decided to sell the distillery that was still managed in community to Pedro. Pedro Rodenbach was also a soldier and since the Belgian revolutionhe could hardly be seen in Roeselare. He would die in Brussels in 1848. The family then sold the distillery to Regina Wauters, who acted by her husband’s proxy. However, it was Regina who provided the necessary money. She had the necessary documents drawn up, her husband acknowledging that she was the sole owner of the distillery and all other real estate. The distillery would for a long time be the only noteworthy distillery in Roeselare. She employed a lot of people. Regina would expand it immediately after the sale. Later she involved her eldest son, Raymond, in the case. Raymond Rodenbach would continue to run the distillery until about 1895. The distillery was later sold to Honoré Talpe who made it a chicory factory.

Regina Wauters did not only invest her money in the family distillery of the Rodenbachs. In 1836 the Rodenbach family, mainly represented by Alexander Rodenbach , sold her brewery in the Spanjestraat with many other properties. Pedro Rodenbach would buy the majority of that. However, he did this again with Regina’s money. Pedro also had to acknowledge once again in deeds that the brewery and all other properties he had bought from the family were now her property.

Regina Wauters immediately started the expansion of the brewery. She might have one of the largest distilleries in the region; she would not succeed in creating the largest brewery in the city. Before that she had too much competition from Anna Gesquiere, the widow Cauwe, who had a brewery on the Polenplein. There was a strong competition between the two ladies in the 1830s and 1840s. In this way they both strove to introduce the steam engine in Roeselare as soon as possible. Regina Wauters was known for the vigorous management of both her affairs. Her policy was particularly forward-looking. But she was also hardened in the small parts of the business world. For example, she was repeatedly suspected of circumventing the city tax on alcohol. She also had a lock placed on the Mandelbeek without a license,

Since 1848 she moved her sons Emiel and Florent to the brewery, but remained so in the background that they quickly noticed it. In 1860 her second son Eduard Rodenbach entered the brewery. He used to be a lineman manufacturer, but he was certain of being insecure during a flax crisis and decided to concentrate successfully on the beer industry. In 1864 Regina Wauters, now 69, her brewery, home and workshops, together with the eleven cafes she had bought, would sell to her son. From then on, Regina Wauters would retire until her death in 1874.

In 2004 a street in a Roeselaar industrial zone was named after her, the Regina Wautersweg.

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And this is the history currently on the brewery website:

The Rodenbachs moved from Andernach am Rhein to Roeselare in West Flanders. The Rodenbach line boasted numerous military men, poets, writers, brewers and entrepreneurs, as well as pragmatic revolutionaries and politicians.

Pedro Rodenbach took part in Napoleon’s Russian campaign and was instrumental in the Belgian revolution in 1830, which led to an independent Belgium. Three Rodenbachs were members of the constitutional congress when Belgium was founded. Constantijn Rodenbach was the author of the “Brabançonne”, the Belgian national anthem.

In 1836, Pedro Rodenbach, together with his entrepreneurial wife Regina Wauters, founded the brewery. However, it is Eugène Rodenbach whom RODENBACH has to thank for its unique quality and masterful character. Not only did he study the vinification of beer, but also optimised the maturation process in oak casks, or “foeders” (maturation casks). The world-renowned cask halls with their 294 oak casks, some of which are 150 years old, are protected as part of the industrial heritage of the Flemish Community.

Historic Beer Birthday: Danny Williams

March 1, 2023 By Jay Brooks

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Today would have been Danny Williams’ 64th birthday today, having been born exactly two days before yours truly in 1959. Unfortunately, Danny lost a battle with cancer a little over eight years ago, and passed away peacefully in his sleep on January 23, 2012. For over a decade, Danny worked for the Brewers Association as the beer competition manager for both the Great American Beer Festival and the World Beer Cup. Danny left behind two grown children and a then-8-year old son, Fletcher. His friend Ben Spencer, who’s also a good friend of mine, lets me know from time to time how Danny’s kids are doing, which is great. Join me in raising a birthday beer and giving a toast to the memory of Danny Williams tonight. Danny would have wanted it that way.

Danny Williams and a friend at the World Beer Cup dinner in Chicago several years ago.

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Tom Nickel (owner of O’Brien’s in San Diego), Nancy Johnson, Director of GABF and Danny at Slow Food Nation 2008 in San Francisco.

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Danny in the former goldmine beer cellar.

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Danny’s Angels, after a BA event.

Historic Beer Birthday: Charles Weyand

March 1, 2023 By Jay Brooks

Today is the birthday of Charles Weyand (March 1, 1869-1905). He was born in upstate New York, and was the son of Christian Weyand, who co-founded what would become the Christian Weyand Brewing Co. in Buffalo, New York. There’s not too much information about Charles, I suspect because he died fairly young and worked as the secretary and treasurer for his family’s business. His brother, John Weyand, became the president of the brewery after his father died, and it remained in business until closed by prohibition in 1920.

This biography of Weyand is from “Our County and its people, A descriptive work on Erie County, New York,” edited by Truman C. White, 1898:

Weyand, Charles M., Buffalo, secretary and treasurer of the Christian Weyand Brewing Company, is a son of Christian and Magdelen (Meyer) Weyand, and was born in Buffalo, March 1, 1869. In order to thoroughly equip himself for the business of life he intended to pursue, after passing through the Canisius College he entered the Bryant & Stratton Business College, where he obtained a thorough business education. He immediately entered business with his father and in 1890, when the concern was made a stock company, he was elected secretary and treasurer, which responsible position he now holds. He was married in October, 1891, to Bohumila Louise Andele of Buffalo, and they have one daughter. Mr. Weyand is a member of the Buffalo Orpheus and the St. Louis Dramatic Circle.