California freelance journalist Andrew Rosenblum has an interesting short history of malt liquor marketing on Accidental Blogger entitled What Was Malt Liquor?
California freelance journalist Andrew Rosenblum has an interesting short history of malt liquor marketing on Accidental Blogger entitled What Was Malt Liquor?
Thanks for sharing a great article with its of seemingly hard to find research. Really thought provoking reading.
Ditto Derrick’s comments.
I remember many of those old ads fom my days living in a MD suburb of DC (did CA get Colt 45 ads in the 60’s?). In the 60’s & somewhat beyond, National Brewing in Baltimore (which Carling bought late 60’s/early 70’s) had the Colt-45 license. Sometimes during Orioles/Senators telecasts, you’d see ads for both Nat’l Boh & Colt 45. Colt 45 was a “greaser” fave for a quick drunk in my HS days. I had a few tastes of it in my late teens & thought it was crap.
A-B’s Malt liquor bombed, but they’ve done OK w/King Cobra, which, tho I’m not fond of that stuff, I think tastes better than the competition.
Great article, w/great videos!