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You are here: Home / Beers / Archie Comics Tapped To Teach Kids About Underage Drinking

Archie Comics Tapped To Teach Kids About Underage Drinking

March 22, 2011 By Jay Brooks

archie
The neo-prohibitionist organization MADD today sent out a press release announcing that they’ve partnered with Archie Comics “to raise awareness about underage drinking.” The new issue of Double Digest #217 hits the comic book stores tomorrow, and features an 8-page story entitled The Madd Cowboy of Riverdale High. Below are a few sample pages.

Archie-217_8

Archie-217_9

The “Cowboy” part of the title is for Dallas Cowboy tight end Jason Witten, who appears as himself to speak to Archie and his classmates in an assembly. He’s specifically promoting MADD and their Power 21, which will take place April 21 and is touted as a “national event that seeks to have parents talking to their children about underage drinking.”
Archie-217_10
Believe it or not, I’m not entirely against this latest effort by MADD, although I don’t believe the goal should be to completely eliminate underage drinking — an impossibility, in my experience — but should instead focus on figuring out an effective way to allow parents to educate their kids about drinking alcohol as they grow from teens to young adults. In my opinion, that would go a long way toward encouraging responsible behavior and reducing drunk driving and binge drinking. Though to be honest, by the time that message might have been relevant to me as a child, I was done reading Archie Comics. I’m not sure what their main demographic is, but my guess would be pre-teens, around 8-11 or 12.

Filed Under: Beers, News, Politics & Law Tagged With: Comics, Prohibitionists



Comments

  1. dbrewing says

    March 22, 2011 at 9:42 pm

    Is this a joke?

  2. Herbert says

    March 23, 2011 at 12:01 pm

    I never got Archie comix.

  3. BikerAggie says

    March 24, 2011 at 8:30 am

    So now we need another video parody of ” I am a craft brewer”

    ” I am the other guy!” (see last panel of the comic)

  4. Jeff Alworth says

    March 24, 2011 at 10:41 am

    Did you change your blog, or am I insane. I would have sworn it was blog column column rather than column blog column.

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