Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1250: The Fire Hose

Beer In Ads #1250: The Fire Hose

July 12, 2014 By Jay Brooks


Saturday’s ad is for Rheingold Beer, from 1962, and features Miss Rheingold from that year, Kathy Kersh. In this ad, she’s helping out at the fire station as the boys are cleaning the trucks. She appears to be ducking bursts of water from firemen’s hoses, but she’s wearing a raincoat, so she must have at least been expecting it. In the text it says that two words are “on the tip of everyone’s tongue.” Those two words? “Extra Dry.” Of course, I hear everyone saying that all that time, even today. Um, so then what’s with all the wet water?

Rheingold-1962-fire-house

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5025: Löwenbräu Pale Bock Beer July 15, 2025
  • Beer Birthday: Bob Stoddard July 15, 2025
  • Historic Beer Birthday: Otto Schell July 15, 2025
  • Beer In Ads #5024: Now Ready! Gettleman’s Bock Beer July 14, 2025
  • Historic Beer Birthday: Joseph Schmid July 14, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version