Sunday’s ad is another one for Schlitz, this time from 1968. In the ad, a man is looking over his shoulder as a woman (waitress, girlfriend, sister, wife?) tops off his glass of beer before it goes empty. Because “When you’re out of Schlitz, you’re out of beer.” And nobody wants that to happen.
I recall those ads – laughed @ them then, as my dad didn’t drink it (he was a Bud/Michelob guy; Ballantine/Hamms when family was short on cash), & I didn’t like it either (no hops, which I figured out after joining the beer geek world).
Get rid of the “L” in Schlitz, then apply that slogan to yeasty wheat beer (at least for me – LOL)