Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1268: Give A Schlitzwarming For Friends

Beer In Ads #1268: Give A Schlitzwarming For Friends

July 31, 2014 By Jay Brooks


Thursday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages six and seven, with the third song, “This is the Life,” sung to the tune of “Here We Go Gathering Nuts in May.” The headline is “Give a Schlitzwarming for friends, or Schlitzing makes a house a home” and by this point in the brochure they’re really laying on the Schlitzerisms thick and heavy. Excuse me, Schlitzthick and Schlitzheavy.

Schlitzerland-04

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer In Ads #5097: Hornung’s White Bock Beer Wins! October 5, 2025
  • Historic Beer Birthday: Anthony Yoerg October 5, 2025
  • Beer Birthday: Morgan Cox October 5, 2025
  • Historic Beer Birthday: Alexander Keith October 5, 2025
  • Historic Beer Birthday: Karl Strauss October 5, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version