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You are here: Home / Art & Beer / Beer In Ads #1284: The Accordion Player

Beer In Ads #1284: The Accordion Player

August 16, 2014 By Jay Brooks


Saturday’s ad is for Rheingold Beer, this one from 1949, and features Miss Rheingold from that year, Pat McElroy. In this ad, she’s sitting in a hay wagon, playing an accordion. Today is the first day of the 24th annual Cotati Accordion Festival, the two-day music festival in the town where I live.

Rheingold-1949-accordion

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    August 18, 2014 at 1:10 am

    What she’s playing is more commonly known as a “concertina”. Accordion bodies are rectangular, w/piano-style keyboard for the RH melody line; harmonic chord buttons for the LH (tho a late uncle of mine owned an all-button full-size rectangular. The look on the dog’s face is priceless – it’s either cool w/whatever she’s (been) playing or thinking: “No more of that crap, PLEASE!”.

    Maybe Peter Townshend saw this ad (he’d have been age 4 in 1949) before he wrote “Squeeze Box – check out the lyrics to that 1975 Who song here: http://www.allmusic.com/song/squeeze-box-mt0008634772/lyrics

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