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You are here: Home / Art & Beer / Beer In Ads #1287: Time For A Breather

Beer In Ads #1287: Time For A Breather

August 19, 2014 By Jay Brooks


Tuesday’s ad is yet another one from the United States Brewers Foundation, again from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on all of these. “Beer has its own wonderful way of saying … ‘Time for a Breather.'” But this one is a bit weirder. I’m sure the dude has been working hard, but he looks like … well, like he’s a bit of a dandy. Who dresses up like that to do yard work? And those white gloves look pretty spotless, don’t they? Those are not the gloves of a man who’s worked hard enough to take a breather.

USBF-1956-time-for-a-breather

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History



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