Tuesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How much is the Brewing Industry paying into the U.S. Treasury?

A
Nearly $700 million annually — half again as much as the 1950 Federal provision for highways.

This figure is just for federal excise taxes, and they claim that that amount is $200 more than the entire amount spent by the federal government on U.S. highways and also is greater than how much we spent on atomic energy during the first two years we were developing it.