Tuesday’s ad is for Schlitz, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a clown — and I HATE clowns — but even so I don’t quite understand this one. Essentially it’s saying “No wonder it’s … The Beer that made Milwaukee famous.” But why? Because … clown?
Gary Gillman says
Jay, I think the reason is, the circus used to travel, it was a defining characteristic.
So, this figure, who isn’t from Milwaukee and presumably has tried beer from many areas, is testifying that the beer deserves its national reputation.