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You are here: Home / Art & Beer / Beer In Ads #1357: No Wonder It’s …

Beer In Ads #1357: No Wonder It’s …

October 28, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a clown — and I HATE clowns — but even so I don’t quite understand this one. Essentially it’s saying “No wonder it’s … The Beer that made Milwaukee famous.” But why? Because … clown?

Schlitz-1950-clown

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Gary Gillman says

    October 30, 2014 at 10:44 am

    Jay, I think the reason is, the circus used to travel, it was a defining characteristic.

    So, this figure, who isn’t from Milwaukee and presumably has tried beer from many areas, is testifying that the beer deserves its national reputation.

    Gary

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