Wednesday’s ad is another one for Schlitz, also from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a football player, agin using the tagline “No wonder it’s … The Beer that made Milwaukee famous.” I still don’t quite understand it, but I did discover it was designed by a well-known ad man at the time, Howard Scott.
Gary Gillman says
Nice image. Personally I think it’s a stylized depiction of a Packers uniform of the time, they had stars in the 40’s but not quite where this image shows them (it was on the shoulders on a white patch). I think the idea is, the Packers aren’t from Milwaukee, and travel too for their work, so they know what great beer is all about.