Sunday’s ad is also for Schlitz, from 1908. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, there’s no headline but it can be summed by saying “Don’t Drink the Wrong Beer,” and I love the path they take to get to that conclusion. Here’s the beginning of the equation. “Barley and hops — a food and a tonic. A trifle of alcohol — to aid digestion. That’s beer. If you get a pure beer — well aged — nothing is better for you.”
I especially like the ‘there are no after effects’ boast.
They would have loved a 70’s roomie’s take on beer (he consumed bottled PBR like it was water): “How can something that tastes so good be so good for you?”