Friday’s ad is another one for Pabst, again from 1897. The ad shows the Old North Church, in Boston, Massachusetts, the one that had as many as two lamps hanging from its steeple, “one if by land, and two if by sea” depending on where the British were coming from, according to the story of Paul Revere. Apparently Pabst Malt Extract, “the best tonic,” will put anyone to sleep, even with those annoying lights streaming through the curtain windows.
