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You are here: Home / Art & Beer / Beer In Ads #1423: Ski Patrol To The Rescue

Beer In Ads #1423: Ski Patrol To The Rescue

January 2, 2015 By Jay Brooks


Friday’s ad is for Michelob Light, from 1978. The ad features Monique St. Pierre, who was Playboy magazine’s Playmate of the Month for the November 1978 issue and the 1979 Playmate of the Year. The German-born model is portraying a a member of the ski patrol, but her St. Bernard “Suds” has a six-pack of Michelob Light around his neck, rather than the traditional barrel of brandy. Unfortunately the brandy barrel being carried by a St. Bernard to warm trapped skiers or hikers in the Alps is a myth.

Michelob-1978-PMOM-Monique-St-Pierre

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History, Michelob



Comments

  1. Beerman49 says

    January 4, 2015 at 2:33 am

    … & the guys were saying, “The hell with the beer, I want her!”

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