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You are here: Home / Art & Beer / Beer In Ads #1438: It’s The Little “Extras”

Beer In Ads #1438: It’s The Little “Extras”

January 17, 2015 By Jay Brooks


Saturday’s ad is another one for Schlitz, from 1952. It’s an interesting ad, focusing on “the little ‘extras’ that make Schlitz the best-liked beer in history.” They mention three “extra’s,” the “purity born of choice ingredients,” “delicacy of flavor,” and “that extra smoothness.” The artwork was done by Thomas Vroman, who’s more well-known for children’s books. I especially love the woman lying on the beach, with part of her visible through the glass of beer. That’s a cool effect, the way it’s drawn.

schlitz-1950s-Thomas_Vroman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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