Monday’s ad is another one for Anheuser-Busch’s “Malt-Nutrine,” this one from 1911. This is another ad for A-B’s non-alcoholic health drink, marketed with snake-oil salesman enthusiasm. “The Daughters of the Farm” continues that tradition with claims that everyone living in rural America are “splendid examples of health and vigor” while the urban among us are “often deprived of outdoor exercise and invigorating country air.” Oh, the humanity!
Preposterous advertising from almost a century ago. Residents of big ciities east of the Rockies had smog & serious industrial pollution long before LA did – healthier to stay inside than outside.