Monday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the back of one of the men in a boxing match. Really, the two boxers look tangled up so maybe the banner’s actually on both of them. I guess they’re so engrossed in pummeling each other that they didn’t notice?